New Ad Tech Tool Launch & Investor Presentation

REACH

Audioboom Group plc

("Audioboom", the "Group" or the "Company")

New Ad Tech Tool Launch

Investor Presentation

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the launch of AdRip, a new proprietary advertising technology tool that enables the re-monetisation of the network's vast back catalogue of content.

AdRip - unique to Audioboom - automates the removal of historic 'live-read' advertising that has been previously embedded into shows and is no longer providing revenue. The tool replaces the embedded advertising with new ad-breaks, which then allow Audioboom to sell and insert new ads each time an episode is downloaded in the future.

Audioboom's content receives more than 92 million downloads per month, with more than 50% of that consumption on back catalogue or historic episodes. AdRip will create significant levels of new inventory that can then be monetised through Audioboom's proven sales channels.

AdRip becomes part of Audioboom's advertising technology stack, which gives the Company greater control over revenue generation. Audioboom is able to manage the full chain of distribution, inventory creation, sales and targeted ad-serving across its entire portfolio.

Revenue generated through ad tech has risen from 5% of total revenue in 2020 to 9% in 2021 and the Company will continue to invest in ad tech developments to deliver further growth.

Stuart Last, CEO, said: "We continue to innovate to create tools that will provide scale to our business. As the industry develops, historic episodes will become an even larger part of the listening mix, and with the launch of AdRip we are opening up an opportunity to deliver value against a huge catalogue of rich content."

Investor Presentation

The Company will announce its interim results for the six-month period ended 30 June 2021 on 20 July 2021 and is pleased to announce that Stuart Last, CEO, and Brad Clarke, CFO, will provide a live presentation relating to the 2021 H1 Interim Financial Statements via the Investor Meet Company platform on 22 July 2021 at 3pm BST.

The presentation is open to all existing and potential shareholders. Questions can be submitted pre-event via your Investor Meet Company dashboard up until 9am the day before the meeting or at any time during the live presentation.

Investors can sign up to Investor Meet Company for free and add to meet Audioboom via:

https://www.investormeetcompany.com/audioboom-group-plc/register-investor

Investors who already follow Audioboom on the Investor Meet Company platform will automatically be invited.

Enquiries

About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded more than 92 million times each month by 25 million unique listeners around the world. Audioboom is ranked as the fourth largest podcast publisher in the US by Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including 'Casefile True Crime' (US), 'Morbid' (US), 'True Crime Obsessed' (US), 'The Morning Toast' (US), 'No Such Thing As A Fish' (UK), and 'The Cycling Podcast' (UK).

The Audioboom Originals Network is a slate of content developed and produced by Audioboom including 'Dark Air with Terry Carnation', 'RELAX!', 'Baby Mamas No Dramas', 'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Huddled Masses' and 'What Makes A Killer'.

Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia. For more information, visit audioboom.com. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner's own websites and mobile apps. 

For more information, visit audioboom.com.

About Reach announcements

This is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only / non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.