- Title:
Brand Refresh - Time:
07:00:03 - Date:
16 Jul 2021 - Category:
Corporate updates - ID:
4197F
16 July 2021
("Filtronic")
Filtronic plc (AIM: FTC), the designer and manufacturer of RF, microwave, and mmWave products for the telecoms, critical communications, and defence applications markets, today announced that it has refreshed its branding strategy.
Technology is evolving at a rapid pace, with Industry 4.0, 5G and 6G networks driving the possibilities in exciting new directions. Filtronic have been at the vanguard of RF and microwave technology for over 40 years and see high-frequency technology as critical to the future of these next-generation developments. As a trusted provider of innovative RF solutions to a range of markets, including aerospace & defence, telecommunications infrastructure, critical communications and space we work with many of the architects of this new world.
Enabling the future through RF technology is our passion, and we are pushing the boundaries of the possibilities in new mmWave wireless spectrum, developing new products for exciting markets like High-Altitude Pseudo Satellites ("HAPS") and trackside-to-train communications, and creating world-class manufacturing processes that can deliver reliable and repeatable high-quality solutions. Today, we announced a refresh of our brand identity and launched a new company logo.
Our history is full of leading-edge technology developments, but the logo has not changed in the past four decades. It's stood the test of time, but our vision and mission have changed.
This brand refresh gives Filtronic a modern platform - a new identity that tells our story, refreshes our look and is aligned with the company strategy.
In addition to a new logo and strapline, we have redeveloped our purpose, vision, and mission.
Purpose: To be the trusted provider of innovative RF solutions.
Vision: Enabling the future of RF, microwave and mmWave communication.
Mission: Creating value for our clients through technology leadership.
"The Filtronic brand is renowned around the world, and we wanted to build on our history and provide a platform for our future," said Walter Magiera, Chief Commercial Officer. "This new image reflects the breadth of our products and expertise, and this has evolved to encompass so much more than just our roots in RF filter design."
Filtronic plc Tel. 0113 220 0000 or [email protected]
Richard Gibbs (Chief Executive Officer) Michael Tyerman (Chief Financial Officer)
Paul Vann / Nick Rome Mob. 07768 807631
Brand Refresh07:00:0316 Jul 2021Corporate updates4197F