Launch of Sealions Vitamin brand

19 July 2021

Supreme plc

("Supreme," the "Company" or the "Group")

Launch of Sealions Vitamin brand

Supreme (AIM:SUP), a leading manufacturer, supplier, and brand owner of fast-moving consumer products, is pleased to announce the launch of its digital-only UK health and wellness brand, Sealions, offering accessible vitamin and wellness supplements for all ages.

Sealions will be focused on providing a high-quality range of affordable wellness products, offering customers a year's supply of vitamins (365 tablets) for £5 across a selected range, nearly 70% cheaper than some of the leading wellness brands.

Available to purchase online at www.sealions.com, Sealions' products have been created in the UK by BRCGS-accredited suppliers and are packaged in compostable, plastic-free pouches. Sealions offers a core range of products, including Vitamin D3 1000iu, Vitamin C 200mg, A-Z Multivitamin, Fish Oil 1000mg and Cod Liver Oil 1000mg.

Sandy Chadha, Chief Executive Officer of Supreme, commented:

"We are delighted to be officially launching Sealions vitamins and wellness brand, which we believe has the potential to accelerate our market penetration in what we believe is a very exciting growth vertical for Supreme.

"Today's announcement is another excellent example of how we will seek to expand our market footprint through organic growth initiatives centred on customer and brand loyalty."

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About Supreme

Supreme supplies products across five key categories; batteries, lighting, vaping, sports nutrition & wellness, and branded household consumer goods. The Company's capabilities span from product development and manufacturing through to its extensive retail distribution network and direct to consumer capabilities. This vertically integrated platform provides an excellent route to market for well-known brands and products.

The Group has over 3,300 active business accounts with retail customers who manage over 10,000 branded retail outlets. Customers include B&M, Home Bargains, Poundland, The Range, Londis, SPAR, Costcutter, Asda, Morrisons, McColl's, Halfords, Iceland and HM Prison & Probation Service. 

In addition to distributing globally-recognised brands such as Duracell, Energizer and Panasonic, and supplying lighting products exclusively under the Energizer, Eveready and JCB licences across 45 countries, Supreme has also developed brands in-house, most notably 88Vape and has a growing footprint in Sports Nutrition and Wellness.

www.investors.supreme.co.uk