Publication Prospectus and Proposed Admission

28 December 2022

NOT FOR PUBLICATION OR RELEASE IN OR INTO THE UNITED STATES OR AUSTRALIA, CANADA, JAPAN, NEW ZEALAND, THE REPUBLIC OF IRELAND OR THE REPUBLIC OF SOUTH AFRICA, OR ANY PROVINCE OR TERRITORY THEREOF OR TO OR FOR THE ACCOUNT OF ANY NATIONAL, RESIDENT OR CITIZEN OF THE UNITED STATES OR ANY PERSON RESIDENT IN AUSTRALIA, CANADA, JAPAN, NEW ZEALAND, THE REPUBLIC OF IRELAND OR THE REPUBLIC OF SOUTH AFRICA. THE DISTRIBUTION OF THIS DOCUMENT IN OR INTO OTHER JURISDICTIONS MAY BE RESTRICTED BY LAW AND THEREFORE PERSONS INTO WHOSE POSSESSION THIS DOCUMENT COMES SHOULD INFORM THEMSELVES ABOUT AND OBSERVE ANY SUCH RESTRICTIONS. ANY FAILURE TO COMPLY WITH THESE RESTRICTIONS MAY CONSTITUTE A VIOLATION OF THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

This announcement is an advertisement for the purposes of the Prospectus Rules of the UK Financial Conduct Authority ("FCA") and not a prospectus and not an offer to sell, or a solicitation of an offer to subscribe for or to acquire, securities in the United States. Neither this announcement nor anything contained herein shall form the basis of, or be relied upon in connection with, any offer or commitment whatsoever in any jurisdiction. Investors should not purchase or subscribe for any transferable securities referred to in this announcement except on the basis of information contained in the prospectus (the "UK Prospectus") being published by Streaks Gaming PLC in connection with the proposed admission of its ordinary shares to the standard listing segment of the Official List maintained by the FCA (the "Official List") and to trading on the London Stock Exchange plc's (the "London Stock Exchange") main market for listed securities (the "Main Market"). Copies of the UK Prospectus will be available for inspection from www.playstreaks.com/prospectus shortly.

Streaks Gaming PLC

Publication of a UK Prospectus and Proposed Admission on the London Stock Exchange

Streaks Gaming PLC (Streaks or the Company), a developer of a conversational gaming platform, is pleased to announce today the publication of its UK Prospectus, placing and subscription for 100,000,000 ordinary shares of £0.001 each of the Company at 3p per share to raise £3 million in aggregate and proposed admission of its ordinary shares to the Standard Listing segment of the London Stock Exchange (Admission).

The fundraising is conditional on Admission and comprises circa £2.3 million being raised from AQRU plc, a company listed on the Access segment of Aquis Stock Exchange Growth Market (TIDM: DEFI), with the remaining funds being raised from institutional investors.

It is expected that Admission will become effective and that dealings in the Ordinary Shares will commence at 8.00 a.m. on 5 January 2023.

The Company will become the first conversational gaming company to join the LSE.

The Company plans to create a global conversational gaming platform based on powerful Natural Language Processing (NLP) text generators like GPT-3.  As sports betting is legalised across the United States, it is expected that many first time bettors will be first introduced to betting through conversational gaming. The Directors believe that Streaks will be able to leverage conversational gaming to service the growing demand for US sports betting.

The Company's conversational games will be free to play and will not involve betting, wagering or any other activity that requires licensing.

Proceeds from the fundraising will be used to continue to build the product, attract new players, invest in the Streaks brand and expand the Company's activities.

Mike Edwards, chairman of Streaks, said: "The growing global popularity of GPT coupled with the opening of the US sports marketing presents a generational marketing opportunity.   We firmly believe that prospective players will be introduced to sports betting through casual conversational gaming powered by GPT-3, which would allow users to put their sports knowledge to the test against digital personalities. Conversational gaming and GPT-3 will be the medium through which many new players may be introduced to sports betting.

Streaks will be the first conversational gaming company to join the London stock market, which will provide us with the caché, credibility and capital to fulfil our ambition to become one of the world's most recognizable consumer conversational gaming brands within three years."  

Tennyson Securities is acting as the brokers and book runner for the Company.

FOR FURTHER INFORMATION, PLEASE CONTACT:

Key executives and team members

Michael Edwards, Non-Executive Chairman

Mike Edwards has a wealth of experience in building consumer technology companies in private and public markets. He has co-founded several successful companies including AreaConnect.com, a consumer content company acquired by NASDAQ listed Marchex in 2008, Wyley Interactive, a mobile game engagement platform, acquired by NASDAQ listed Zynga in 2014, Caravan Digital a venture capital backed startup foundry that builds consumer technology companies by leveraging the Creative Artist Agency's access to talent and audience, East Side Games Group Inc, a counter culture mobile conversational game studio listed on the TSX. Mr Edwards has also invested in early stage consumer companies such as Punch'd (later acquired by Google), Wander (later acquired by Yahoo), Summify (later acquired by Twitter), BlueBat Games (later acquired by Novomatic Group), Retsly (later acquired by Zillow) and Password Box (later acquired by Intel). He is also a co-founder of: Argo Blockchain PLC, an enterprise-scale provider of cryptocurrency mining services listed on the London Stock Exchange and NASDAQ; Guild Esports Plc, a global esports franchise listed on the London Stock Exchange; Pioneer Media Holdings, Inc. an investment company listed on the NEO Exchange and AQSE focussing on mobile gaming, esports and the metaverse; Cellular Goods Plc, the first producer of biosynthetic cannabinoids to join the London Stock Exchange; and NFT Investments Plc, the first publicly traded vehicle for the new NFT asset class.

Robert Rutledge, Executive Director, CEO

Mark Rutledge has over 25 years of experience as a serial entrepreneur, C-level executive and strategic adviser with a particular expertise in structuring and financing technology start-ups. In the early stages of his career, Mark practised securities and entertainment law, and acted for clients such Viacom, Disney, Paramount, Time Warner, Showtime, USA Networks, and Canal + (France) arranging over $100M in production and equity financings. He is currently CEO of Carraway Capital Corp., and co-founder and President of Sosido Networks Inc. a pre-eminent knowledge-sharing community for health-care professionals. He was until recently a Director of East Side Games, a leading mobile gaming company (TSE:EAGR), and is currently a Director of Pioneer Media Holdings Inc. (NEO:JPEG) a web3 gaming infrastructure company and AQRU plc (AQSE:AQRU), a company focused on opportunities in decentralised finance ("DeFi") helping to take all three companies public. He is also a Director of Aja Ventures Inc., a health sciences company focused on longevity.

David Raphael, Executive Director, Chief Marketing Officer

David Raphael is an expert user acquisition marketer and the former Director of Digital Marketing for Fanduel. After graduating from the University of Chicago, Mr Raphael worked as marketing analyst for Sears and Experian before joining Snap Interactive where he was promoted to Director of Marketing and managed a multi-million dollar marketing budget for a social dating app with over 100 million users. Since Fanduel's acquisition, Mr Raphael has led user acquisition strategy for several leading consumer mobile apps like GoodRx (number one medical app in the US), Wag (number one dog app), Wheels and Lucktastic.

Nicholas Lyth, Executive Director, Chief Financial Officer

Nicholas Lyth is a UK based, experienced board director and qualified accountant with over five years' experience advising a number of quoted companies including AIM listed companies Univision Engineering Ltd, Altona Energy plc and Taihua plc and AQSE listed NFT Investments plc. Prior to his recent public company experience, Mr. Lyth was Group Finance and Purchasing Director of Belle Group, a manufacturer of engineering equipment operating across Europe, the US and Asia. He was also Head of Finance at Fothergill Group, a UK manufacturer of technical industrial fabrics, between 1996 and 2003. In his early career, Nick was a management accountant at Courtaulds plc and Rotunda plc.

Gordon Silvera, Executive Director, Chief Data Officer 

Gordon Silvera is an expert data scientist and the former Senior Data Scientist at Spotify. After graduating from Dartmouth College, Mr Silvera worked in analytics and data science for Digitas, FanDuel and Vocate. At Spotify Mr Silvera launched Data SWAT, Spotify's internal data science consulting team. Mr Silvera's team also provided analytical support on high-priority strategic projects across the company, such as the Year in Review campaign.

Kalum (Kal) Lee Hourd, Non Executive Director

Kalum Hourd is an experienced esports entrepreneur and is the CEO of Guild Esports Plc, a global esports organisation listed on the Main Market of the London Stock Exchange. He has been a successful entrepreneur and executive for more than 25 years and is experienced in developing marketing and content strategies to achieve audience growth and generate media value, resulting in advertising revenue back to the company. In Guild's first year, the company secured an owned audience of 1 million, with a total reach exceeding 20 million. The fast growth resulted in partnerships with global brands in the gaming, electronics, beverage, restaurant and crypto spaces. Prior to Guild Esports, Kalum was CEO of CYQiQ Gaming, an esports organisation in Canada.

David Brown, Vice President, Product & CRM

David Brown is a former FanDuel and Spotify product growth expert. David has several years of experience in fantasy sports gaming, leading CRM at FanDuel. While at Spotify, he contributed to Spotify's growing MAU base and Premium subscription business by co-designing a novel machine learning powered notifications product alongside ML engineers, product designers, UX writers and user researchers. Prior to joining Spotify, David was the CRM lead at health tech startup Blink Health; an e-commerce prescription drug business. Further details of the Senior Manager's service agreements and letters of appointments.

Ryan Douglas Faber, Advisor and Co-Founder

Ryan Faber is a successful serial entrepreneur and the former VP of Digital Marketing at Fanduel. In 2014, he successfully launched Fanduel's iOS and Android apps and powered them to be number one apps in the respective sports categories. Mr Faber won three Webby Awards for Best Mobile Sports Experience, efficiently managed over US$100 million in online advertising, and successfully led Fanduel's digital marketing strategy up until Fanduel was acquired by Paddy Power Betfair in 2018. Mr Faber also founded Flatiron Collective, a leading growth accelerator for consumer mobile apps. Flatiron has managed over US$650 million in digital advertising spend, and its partners have raised over US$1.65 billion in venture capital with eight exits between 2018 and 2020.

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