Altitude Group plc operates as a diversified portfolio group providing end-to-end solutions for branded merchandise across various sectors, including corporate, print, and higher education markets. The company generates revenue through two main divisions: Services, which offers technology and software applications, membership subscriptions, and marketing services; and Merchanting, which focuses on the sale of promotional products through programs like AIM Capital Solutions and University Gear Shop. Altitude serves small and medium-sized enterprises, leveraging proprietary technology platforms to enhance efficiency and facilitate transactions in both online and offline environments. The company operates primarily in the US and UK markets.