Baltic Classifieds Group PLC operates a portfolio of online classifieds websites across the Baltic region, specializing in real estate, automotive, jobs and services, and general merchandise. The company generates revenue primarily through advertising on its 14 portals, which attract both business customers and individual users. Its business model combines vertical and horizontal platforms, allowing for cross-listing and maximizing audience reach. BCG serves customers in Estonia, Latvia, and Lithuania, positioning itself as a key player in the online classifieds market in these countries.