Defence Holdings PLC operates as a global esports organization and lifestyle brand under the Guild banner, focusing on professional gaming competitions. The company generates revenue through sponsorships, merchandise sales, and content creation, while also offering training programs through its Guild Academy and Guild College. Its customer base includes gamers and brands seeking to engage with the esports community, primarily in the UK and expanding into the MENA region. Additionally, Defence Holdings has launched Guild Studios to provide creative services for brands, enhancing its market presence and revenue streams.