Entain plc operates as a global sports betting and gaming company, providing a wide range of online and retail betting services. The company generates revenue primarily through its diverse portfolio of brands, which includes offerings in sports betting, casino games, and poker across more than 30 regulated markets worldwide, including the UK, US, Italy, and Australia. Entain's business model focuses on sustainable growth by prioritizing regulated markets and leveraging technology to enhance customer experiences and operational efficiency. Its operating segments include the UK & Ireland, International markets, Central and Eastern Europe (CEE), and the BetMGM joint venture in the United States.