Eurocell plc manufactures and distributes building products, primarily focusing on PVC window and door profiles, roofline products, and entrance doors. The company operates through three divisions: Profiles, which supplies PVC profiles to fabricators; Alunet Systems, which provides aluminium systems for residential applications; and a range of injection moulding products. Eurocell serves trade customers, including fabricators, installers, and housebuilders, across the UK, leveraging a vertically integrated business model that incorporates recycling and a nationwide branch network for distribution.