Evoke PLC operates as a global betting and gaming company, offering a diverse range of products including online gaming, online betting, and retail betting services. Its primary operating segments are UK&I Online, which features popular brands like William Hill and 888casino, and International Online, which serves markets in Italy, Spain, Denmark, and Romania. The company generates revenue through its online platforms and over 1,000 retail locations in the UK, catering to millions of customers across regulated markets.