Experian plc is a global data and technology company that provides critical financial and commercial decision-making support. It operates through two main segments: Business-to-Business (B2B) and Consumer Services (B2C). The B2B segment offers data, software, and AI-enabled analytics to help organizations assess risk, prevent fraud, and enhance customer engagement across various industries, including financial services, automotive, and healthcare. The B2C segment assists individuals in understanding and improving their financial health through credit information and identity protection services. Experian operates primarily in North America, the UK and Ireland, Latin America, and the EMEA and Asia Pacific regions.