Gana Media Group PLC operates as a multi-play sports media business primarily focused on the Mexican market. The company generates revenue through the development of sports betting and online casino operations, as well as sports media content via partnerships with local companies. Its activities include the ongoing development of the Streams Data platform and the integration of non-fungible token (NFT) technology into its BET loyalty program. Gana Media Group also has historical operations in mobile content sales, primarily in Mexico and India.