ITV plc operates as a media and entertainment company, primarily engaged in the production and broadcasting of television content. It generates revenue through advertising, subscription services, and content licensing across various platforms, including its streaming service ITVX. The company has distinct divisions, including Studios, which focuses on content creation, and Media & Entertainment, which oversees broadcasting and digital operations. ITV serves a diverse audience in the UK and internationally, producing a wide range of programming, including drama, entertainment, and sports content.