Moonpig Group plc operates an online platform specializing in the sale of personalized greeting cards, flowers, and gifts. The company generates revenue primarily through its core brands, Moonpig and Greetz, serving customers in the UK, Netherlands, Ireland, Australia, and the US. Its business model leverages technology and data to enhance customer relationships and drive repeat purchases, with a significant focus on the gifting market. Moonpig Group also includes the Experiences segment, which operates under the Buyagift and Red Letter Days brands, expanding its offerings in gift experiences.