Pebble Beach Systems Group plc is a global software company specializing in playout automation and integrated channel solutions for the broadcast and streaming markets. Its products enable customers to deploy solutions on-premises or in cloud environments, facilitating the evolution to integrated channel technology and virtualized playout infrastructures. The company serves a diverse clientele, including international, national, and regional broadcasters, and operates primarily through direct sales and partnerships with value-added resellers and systems integrators.