Pulsar Group PLC operates a platform that provides real-time audience intelligence and AI-powered insights for the communications, public relations, public affairs, and marketing industries. The company focuses on helping organizations navigate complex media landscapes by offering tools for narrative detection, sentiment benchmarking, and media analysis. Its clients include professionals who require reliable and traceable intelligence to inform their communications strategies. Pulsar Group's services are designed to enhance decision-making and optimize omnichannel campaigns, leveraging AI as a core component of its offerings.