The Beauty Tech Group plc operates in the beauty technology sector, focusing on the development and sale of at-home beauty devices (AHBDs). The company generates over 99% of its revenue from its own-brand products, which include devices utilizing LED, radio frequency, microcurrent, and laser technologies. Its primary brands are CurrentBody Skin, ZIIP Beauty, and Tria Laser, serving a global customer base across more than 90 countries. The company employs a direct-to-consumer model, leveraging its expertise in beauty technology to meet diverse consumer needs.