Wickes Group PLC operates as a home improvement retailer in the UK, offering products and services across three main customer segments: Local Trade, Design & Installation, and Do-It-Yourself (DIY). The company generates revenue through the sale of a curated range of branded and own-brand products, as well as providing installation services for kitchens, bathrooms, and solar panels. Wickes serves both professional tradespeople and DIY customers, leveraging a digital-led approach and a low-cost operating model to enhance customer experience and operational efficiency.