XP Factory PLC operates in the experiential leisure sector, managing two main brands: Escape Hunt and Boom Battle Bar. Escape Hunt specializes in escape room experiences, with a network of owner-operated sites in the UK and franchised locations globally, as well as digitally delivered games. Boom Battle Bar offers competitive socializing activities, including augmented reality darts and axe throwing, in a vibrant setting that features themed cocktails and street food. The company targets consumers and businesses for leisure and team-building activities, with a focus on expanding its presence both domestically and internationally.