Playtika Holding Corp. develops and publishes mobile games and interactive entertainment, specializing in free-to-play social games and live game operations. The company utilizes creativity, technology, and data analytics to create engaging gaming experiences that evolve over time. Headquartered in Herzliya, Israel, Playtika operates globally with multiple studios, serving a diverse audience of millions of players. Its business model primarily generates revenue through in-game purchases and advertising within its games.
