1 November 2021

Actual Experience plc
(the "Company" or "Actual Experience" or "Actual")

Two New Contract Wins

Actual Experience (AIM: ACT), the analytics-as-a-service company, is pleased to announce that it has secured two further contracts for Business Impact Assessment (BIA). The first has been agreed with a Channel Partner to use across its own organisation. This will assist in planning its hybrid workplace strategy, whilst also providing a powerful reference as it sells to its own customers. The second contract is with a leading global food and beverages business.

Under the terms of the BIA contracts, Actual Experience will analyse the Channel Partner's and the customer's digital workplace in order to quantify the opportunity each has to accelerate their people, planet and business agenda through the improvement of their digital workplace. In this way, the BIA is designed to establish the economic rationale for the Channel Partner to move to a Continuous Improvement (CI) contract, the ongoing use of our analytics to help the organisation improve its digital workplace. This is a key component of our 'land and expand' strategy. The BIAs will initially analyse a representative proportion of the customers respective workforces; our Channel Partner and their customer each have over 100,000 employees globally.

These orders represent two of a growing number of direct sales and Channel Partner sales opportunities that the Company is currently targeting. The current total addressable market of employees in the enterprises that we are targeting has grown from four million to more than 12 million since January 2021.

Dave Page, CEO of Actual Experience plc, commented:

"I am delighted to report continued momentum with these two further new business wins with global blue-chip enterprises, both of which provide validation of the quality and relevance of our technology offering. It is significant that a Channel Partner has chosen to deploy our software in its own business, and I am pleased to report that both projects are now active and measuring data.

"These new business wins demonstrate our 'land and expand' business model and our ability to attract and retain large global blue-chip customers. Since the pivot to the professional services model we have landed four new contracts, the first of which has recently transitioned to a CI, and we are working with all of our new customers to secure similar transitions to larger CI contracts."

Enquiries:

Glossary

Business Impact Assessment (BIA) - typically undertaken for a representative sample of employees, BIA establishes an organisation's people, planet and business opportunity, and hence ROI, that would be realised by improving their digital workplace using our Continuous Improvement service.

Continuous Improvement (CI) - designed to be undertaken for all digitally enabled employees, CI is the ongoing use of Actual Experience analytics-as-a-service to improve an organisation's digital workplace in order to realise the people, planet and business opportunity identified in the BIA.

Pipeline - Actual Experience's pipeline of new business consists of a set of customers at various stages of the sales process starting with customers that have been identified by Actual Experience and/or its Channel Partners for a targeted sales campaign.

About Actual Experience

Actual Experience's goal is to make the digital world work properly for everybody, everywhere, all of the time.

Our analytics-as-a-service has been developed from 10 years of academic research. Using patented technology, the Company analyses the human experience of digital services. In essence, Actual Experience's analytics-as-a-service creates a new, unique and highly actionable dataset that helps CHROs and CEOs to quantify and realise the opportunity it has to accelerate their people, planet and business agenda through the improvement of their digital workplace. No interaction with employees is required.

The focus of our analytics-as-a-service is on improving the digital workplace, creating a level playing field for all employees, improving business efficiency, and enabling the reduction of business travel and hence carbon emissions. In this way, it also provides important new data so that companies can act to drive their ESG and DE&I agenda.

Actual Experience is listed on the London Stock Exchange (AIM: ACT). Our corporate headquarters is in Bath, UK. Actual Experience's unique and patented digital analytics-as-a-service is founded on cutting-edge research at Queen Mary University of London.

For further information please visit www.actual-experience.com