24 May 2022

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AFERIAN PLC

("Aferian", the "Company" or the "Group")

Launch of advanced personalisation service, 24iQ

Offers AI-based analytics and high-quality content recommendations to

any streaming provider across any streaming platform.

Advanced personalisation service enables broadcasters, Pay TV providers and

media companies to supercharge their content engagement.

Follows rapid integration of 24i's existing data team with the innovative technologies

and data science expertise of recently acquired The Filter.

Aferian plc (LSE AIM: AFRN), the B2B video streaming solutions company, today announces the launch of 24iQ, an advanced new personalisation and content recommendations service in its 24i business.

The launch of 24iQ is a direct result of the successful and rapid integration of 24i's existing data team with the innovative technologies and data science expertise of The Filter, recently acquired by Aferian in April 2022.

24iQ is available to any new or existing customer streaming video over broadband. This means that it can be deployed by any broadcaster, Pay TV provider or media company delivering a video streaming service. Through metadata enhancement, advanced algorithms and scalable APIs, 24iQ provides high-quality content suggestions based on the previous viewing behavior of individual consumers. This enables streaming services to more accurately populate user-specific sections on their platforms, driving increased engagement. Some customers have seen engagement rise by as much as 300% after deploying recommendations based on the 24iQ service.

User-targeted content recommendations can be extended into push notifications and email marketing to drive return visits to streaming services. 24iQ also powers smart search facilities that incorporate user preferences when displaying results, with personalised recommendations for content about to be live streamed across TV channels.

Dr Neale Foster, CEO of 24i, said: "Optimizing content discovery for customers is one of the biggest challenges facing any streaming service today. Increased engagement is essential to customer retention and revenue growth across all business models. With 24iQ, we're using cutting edge data science tools to deliver a step-change in streaming personalisation. We're excited to help more companies that utilise video streaming to benefit from the improvements we've already seen in both the volume and range of content viewed when these solutions are deployed."

24iQ is based on machine learning and sophisticated techniques including collaborative filtering, neural networks, user clustering, natural language processing and model blending. The service benefits from the same "test, learn and refine" methodology that has already seen proven success by The Filter in increasing consumer engagement for customers including Joyn in Germany, EPIX in the USA and BBC Studios-owned UKTV Play.

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About Aferian plc 

Aferian plc (AIM: AFRN) is a B2B video streaming solutions company. Our end-to-end solutions bring live and on-demand video to every kind of screen. We create the forward-thinking solutions that our customers need to drive subscriber engagement, audience satisfaction, and revenue growth.

It is our belief that successful media companies and services will be those that are most consumer-centric, data driven and flexible to change. We focus on innovating technologies that enable our customers stay ahead of evolving viewer demand by providing smarter, more cost-effective ways of delivering end-to-end modern TV and video experiences to consumers. By anticipating technological and behavioural audience trends, our software solutions empower our customers to heighten viewer enjoyment, drive growth in audience share and ultimately their profitability.

Aferian plc has two operating companies: 24i, which focusses on streaming video experiences, and Amino, which connects Pay TV to streaming services. Our two complementary companies combine their products and services to create solutions which ensure that people can consume TV and video how and when they want it. Our solutions deliver modern TV and video experiences every day to millions of viewers globally, via our growing global customer base of over 500 service providers.

Aferian plc is traded on the London Stock Exchange's AIM stock market (AIM: symbol AFRN). Headquartered in Cambridge, UK, the Company has over 350 staff located in offices in San Francisco, Amsterdam, Helsinki, Copenhagen, Madrid, Porto, Brno, Bath, Buenos Aires, and Hong Kong. For more information, please visit www.aferian.com

About 24i

24i offers a fast, cost-effective route to video streaming success on all consumer devices including Smart TVs, Roku, Apple TV, STBs and phones.

Its end-to-end software solutions and expertise enable OTT services, broadcasters and Pay TV operators to launch elegant video streaming services, operate efficiently and grow their brands and revenue.

Founded in 2009, 24i is part of the UK-based group Aferian plc (AIM: AFRN). 24i is  headquartered in Amsterdam, with offices in Bath, Brno, Copenhagen, Helsinki, Madrid, Burlingame and Buenos Aires. 24i serves 250+ customers in 100 countries.

24i embodies the Dutch spirit: we work hard, innovate, and explore. For more, please visit www.24i.com