AJ Bell plc

("AJ Bell" or the "Company")

Director/PDMR Transactions - Initial Notification

The Company announces that it was notified on 7 April 2025, that:

a)  Mohamed Tagari, Chief Technology & Customer Services Officer and a person discharging managerial responsibility (PDMR) in the Company, has in order to effect a "Bed and ISA" transaction, sold 5,456 ordinary shares of £0.000125 each in the Company (Ordinary Shares) at a price of £3.666 per Ordinary Share via their AJ Bell Dealing Account (AJ Bell Dealing Account) and then purchased 5,456 Ordinary Shares at a price of £3.672 per Ordinary Share into their AJ Bell Individual Savings Account (AJ Bell ISA); and

b)   Amber Tagari, a person closely associated (PCA) with Mohamed Tagari, has in order to effect a "Bed and ISA" transaction, sold 5,215 Ordinary Shares at a price of £3.643 per Ordinary Share via their AJ Bell Dealing Account and then repurchased 5,215 Ordinary Shares at a price of £3.643 per Ordinary Share into their AJ Bell ISA.

The above transactions took place on 7 April 2025.

Following the transactions, there has been no change in the number of Ordinary Shares in which Mohamed Tagari has an interest, being 137,427 Ordinary Shares which represents 0.034% of the issued share capital of the Company.

This announcement, including the notification below, is made in accordance with the requirements of the UK Market Abuse Regulation.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Name of officer of issuer responsible for making notification: Kina Sinclair, Group Legal Director & Company Secretary.

Date of notification: 8 April 2025