Altitude Group plc

("Altitude", the "Company" or the "Group")

Exercise of Options, Director Dealings and Total Voting Rights

Altitude Group plc (AIM: ALT), the leading end-to-end solutions provider for branded merchandise, announces it allotted 1,334,000 new ordinary shares of 0.4p ("Ordinary Shares") following the exercise of nil cost options in the Company (the "Option Exercise"). The allotment has been made to two Directors of the Company, Nichole Stella (Chief Executive Officer), and Deborah Wilkinson (Chief Operating Officer), as well as other Group employees.

Following the Option Exercise, Nichole Stella has been allotted 460,000 Ordinary Shares, and her beneficial holding has increased to 1,625,475 Ordinary Shares, representing 2.24% of the issued share capital of the Company. Deborah Wilkinson has been allotted 115,000 Ordinary Shares and her beneficial holding has increased to 728,030 Ordinary Shares, representing 1.00% of the issued share capital of the Company.

Admission and Total Voting Rights

Following the Option Exercise, Application has been made to the London Stock Exchange for the 1,334,000 new Ordinary Shares to be admitted to trading on AIM ("Admission").  It is expected that Admission will become effective at 8.00 a.m. on 6 June 2024.

Following Admission, the total number of Ordinary Shares and voting rights in the Company will be 72,469,730. There are no Shares held in treasury.  This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the share capital of the Company under the FCA's Disclosure and Transparency Rule.

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Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them