Altitude Group plc

("Altitude" or the "Company")

Exercise of Options, Grant of New Options, PDMR Dealings and Total Voting Rights

Altitude Group plc (AIM: ALT), a technology and services provider specialising in end-to-end solutions for the branded merchandise and promotional products industry, announces the following exercise of options granted to certain employees and the grant of new options to a PDMR on 1 June 2026.

Exercise of Share Options

Following the partial achievement of certain performance conditions relating to nil cost share options (the "2022 Options") over ordinary shares of 0.4p each ("Ordinary Shares"), 2022 Options over a total of 95,580 Ordinary Shares have been exercised by employees of the Company (the "2022 Option Exercise").  To the extent that the performance conditions were not satisfied, the balance of 91,356 of the 2022 Options have lapsed.

Admission and Total Voting Rights

Application has been made for 95,580 new Ordinary Shares pursuant to the 2022 Option Exercise to be admitted to trading on AIM and dealings are expected to commence on 4 June 2026 ("Admission").

The new Ordinary Shares will rank pari passu with the existing shares of the Company. Following Admission, the Company's issued share capital will consist of 73,139,354 Ordinary Shares.

Accordingly, the figure of 73,139,354 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company under the FCA's Disclosure Guidance and Transparency Rules.

Grant of Share Options

The Company has granted options over 440,000 Ordinary Shares (the "2026 Options") to Martin Varley, Chief Strategy Officer and PDMR.

The 2026 Options are exercisable at nil cost and are coterminous (as to vesting and exercise) with the options granted by the Company on 27 November 2025. The 2026 Options will vest on 27 November 2028, subject to the satisfaction of the performance conditions set out below (the "Performance Period"):

Share Price Target - 20% of the 2026 Options will vest if the weighted average price of an Ordinary Share over a one-month period within the final three months concluding on 27 November 2028 is at least 40 pence, with up to a further 20% vesting on a straight-line basis if the weighted average price over the same measurement window is between 40 pence and 50 pence (or higher). In each case, any dividend payments made on Ordinary Shares during the Performance period will be added to the share price for the purpose of making this calculation.

Earnings per Share Target - 30% of the 2026 Options will vest if adjusted earnings per share for the year ended 31 March 2028 are at least 3.00 pence with up to a further 30% vesting on a straight-line basis if adjusted earnings per share for the year ended 31 March 2028 are between 3.00 pence and 3.85 pence (or higher).

Once vested, the 2026 Options will be exercisable between 27 November 2028 and 27 November 2030, after which any unexercised 2026 Options will lapse.

In aggregate the 2026 Options, when added to other employee options already in existence, will result in employee options existing in relation to approximately 8.1% of the issued share capital of the Company, all of which are subject to the achievement of Share Price and Earnings per Share Targets, which are set at or above those that apply to the 2026 Options.

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