Altitude Group plc

("Altitude" or the "Company")

Appointment of Non-Executive Director

Altitude Group plc (AIM: ALT), a technology and services provider specialising in end-to-end solutions for the branded merchandise and promotional products industry, is pleased to announce the appointment of Max Roberts as an Independent Non-Executive Director with effect from 30^th June 2026.

Max recently served as Chief Operating Officer of IFS, the global enterprise software company, where he lead multiple business units including, Industry, Service Management and Enterprise Asset Management. He joined IFS in January 2024 from Stripe, the payments and financial infrastructure platform, where he was Chief Executive of the UK business and subsequently led the EMEA region through a period of significant growth. Earlier in his career he held senior leadership roles at Salesforce and Oracle. He has also served as a Non-Executive Director of UK Finance, the trade body for the UK banking and finance industry.

Max's appointment strengthens the Board in the areas most relevant to the Group's next phase of growth, bringing experience in payments, enterprise software and creating value from data at scale. He joins a Board that has been progressively strengthened over the past year, including the appointment of Alexander Brennan as Non-Executive Chairman and Robert Wigley as independent Non-Executive Director.

Alexander Brennan, Non-Executive Chairman of Altitude, commented: "I am delighted to welcome Max to the Board. We set out to assemble the optimal Board for the next stage of Altitude's development, and with Max that ambition is largely realised. His experience in payments, in enterprise software and in building value from data at scale brings a perspective the Group will draw on as it executes its technology-led strategy. I look forward to his counsel as we continue to drive growth and deliver value for our shareholders."

Max Roberts commented: "Altitude sits at an interesting point in its market, with a strong technology foundation and a clear opportunity to create durable value for its members and shareholders. Having spent my career helping businesses scale through technology, payments and data, I look forward to supporting the Board and the team as the Group builds on that position."

The following information is disclosed pursuant to Schedule 2(g) of the AIM Rules for Companies.

Maxwell Franklyn Roberts, aged 55 years, is or has been a director of the following companies or partnerships during the five years preceding the date of this announcement:

As at the date of this announcement, Mr Roberts does not hold any interest in the share capital of the Company.

Save as set out above there are no further disclosures pursuant to Rule 17 or Schedule Two paragraph (g) of the AIM Rules for Companies in respect of the appointment of Max Roberts.

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