The British and Irish Lions Data Analytics Partner

23 June 2025

  ActiveOps plc

("ActiveOps", the "Company" or the "Group")

ActiveOps Announced as Official Data Analytics Partner of The British & Irish Lions and the Qatar Airways British & Irish Lions Men's Tour to Australia 2025

ActiveOps plc (AIM: AOM), a global leader in AI-driven Decision Intelligence for banking, insurance, BPOs and healthcare organisations becomes the Official Data Analytics Partner of The British & Irish Lions and the Qatar Airways British & Irish Lions Men's Tour to Australia 2025.

The agreement will see the ActiveOps branding on screen as the presenting partner for the match data analytic graphics across the television broadcasters in UK & Ireland, Australia, South Africa and the worldwide television feed.

Bhavesh Vaghela, Chief Marketing Officer of ActiveOps, commented, "The British & Irish Lions Tour is an iconic sporting event unlike any other, and we are thrilled to be involved. Like us, the Lions know that analytics plays a vital role in driving performance on and off the pitch, and this is a fantastic opportunity to showcase our brand on a global stage."

Tom Halsey, Chief Commercial Officer of The British & Irish Lions, added, "We welcome ActiveOps on board for their first British & Irish Lions Tour. ActiveOps are renowned for using data and analytics and AI to drive operational performance and we look forward to working together as we head to Australia."

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About ActiveOps

ActiveOps is a Software as a Service business, dedicated to helping organisations create more value from their service operations. ActiveOps' Decision Intelligence software solutions are specifically designed to support leaders with the vast number of decisions they make daily in running their operations. Our customers make better decisions and consume less time and effort making them. The outcomes are significantly improved, with turnaround times and double-digit improvements in productivity. Customers can leverage the capacity created to invest in transformation and development, and more efficiently utilise resources.

The Company's AI-powered SaaS solutions are underpinned by 15+ years of operational data and the AOM methodology which is proven to enhance cross departmental decision-making.

The Company has approximately 190 employees, serving a global base of enterprise customers from offices in the UK, Ireland, USA, Canada, Australia, India, and South Africa. The Group's customers are predominantly in the banking, insurance, healthcare administration and business process outsourcing (BPO) sectors.