2 June 2025 

Applied Nutrition plc
(the "Group")

Board Appointments

Applied Nutrition plc, a leading sports nutrition, health, and wellness brand, is pleased to announce the appointments of Peter Cowgill and Deepti Velury Bakhshi as independent Non-Executive Directors, with effect from 2^nd June 2025.

Peter Cowgill¹

Peter is a distinguished business leader with a proven track record in the retail and consumer sectors. He is best known for his 18-year tenure as Executive Chairman of JD Sports Fashion plc, during which he oversaw the significant growth and international expansion of the business, transforming it from a small UK retailer to a member of the FTSE 100 with more than 3,400 stores across 27 territories worldwide and revenues of over £10 billion. In 2021, Peter led JD Sports Fashion plc's acquisition of a minority holding in Applied Nutrition and subsequently became a personal investor in the Group ahead of its IPO in 2024².

Peter's strategic insight and commercial experience will be a strong asset to the Group. He is a Fellow Chartered Accountant and will join the Audit & Risk Committee and the Nomination Committee of the Board upon appointment, at which time Marnie Millard will step down from the Audit & Risk Committee.

Peter currently serves as Non-Executive Chair of The Fragrance Shop.

Deepti Velury Bakhshi³

Deepti is currently the Chief Technology and Transformation Officer at Epsilon, Publicis where she is leading transformation initiatives focused on data, AI, and scalable marketing technology. Prior to joining Epsilon, she served as Chair of Tag Worldwide, following her tenure as Global Chief Operating Officer where she led the company's transformation agenda - modernizing operations, technology, and global delivery to drive scale and efficiency. Earlier in her career, she led global transformation at Cushman & Wakefield and began her career in consulting at Accenture.

Deepti brings to the Group a wealth of executive experience in global operations, leadership, marketing, and AI. She will join the Remuneration and Nomination Committees of the Board upon appointment, at which time Tony Buffin will step down from the Remuneration Committee.

Andy Bell, Chair of Applied Nutrition, said: "I am delighted to welcome Deepti and Peter to the Board. It is testament to the strength of the Applied Nutrition brand that we have been able to secure two appointments of this stature. Their extensive experience and strategic perspectives will be instrumental as we continue to drive growth and capture the opportunities available to us."

1 As required by UKLR 6.4.8R, Peter Cowgill has had two Directorships of quoted companies in the past five years: he retired as a Director of JD Sports plc in May 2022, and resigned as a Director of Quiz plc in January 2025. There is no further information to disclose regarding Peter Cowgill under UKLR 6.4.8R.

² At the time of this announcement, Peter owns 5,000,000 shares of Applied Nutrition plc, equal to 2% of its shares.

³ There is no information to disclose regarding Deepti Velury Bakhshi under UKLR 6.4.8R.

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Notes to editors

Applied Nutrition plc (LSE: APN) is a leading sports nutrition, health and wellness brand, which formulates and creates nutrition products with a stated aim of being the world's most trusted and innovative brand in the market.

Headquartered in the UK, the Group sells products in over 85 countries worldwide and has a diverse product range, targeting elite athletes, gym goers and health-conscious consumers. Applied Nutrition has developed and launched four ranges under the umbrella of the Applied Nutrition brand - Applied Nutrition, ABE, BodyFuel, and Endurance. Across the four ranges, the Group sells approximately 100 different products.

The Group's success has been built on an exceptional product range developed in-house in Knowsley, Liverpool, by a team of experts, allowing products to be developed efficiently delivering new innovation to the market, keeping existing products up to date, and introducing products aligned with latest trends.

The Group largely operates a global business-to-business (B2B) model, which has facilitated a low risk, highly cost-effective go-to-market strategy and has enabled strong, profitable growth in the UK, Europe and other international geographies. The business model and strategy has enabled the Group to become a fast-growing, highly profitable and cash generative global supplier in the sports nutrition, health and wellness market.

For further information, please visit www.appliednutritionplc.com