17 June 2025

ASOS Plc
("ASOS" or the "Company")

Executive Director Change

ASOS is pleased to announce the strategic leadership transition with the appointment of Aaron Izzard as Chief Financial Officer ("CFO") and Executive Director with effect from 1 July 2025, succeeding Dave Murray who will be stepping down as CFO and Executive Director of the Company to pursue other opportunities. Dave will remain with the Company for a handover period to ensure a smooth transition.

The transition reflects ASOS' evolution as it moves from a successful financial turnaround into a phase of sustained operational execution and long-term strategic growth.

Aaron brings more than two decades' experience across a range of senior finance roles in the retail and ecommerce industry. In his tenure at ASOS, most recently as Director of Group Finance, Aaron has been instrumental in driving a comprehensive cost-efficiency programme, demonstrating a relentless focus on operational improvements and improving customer experiences. His leadership has supported the successful refinancing of the business and reshaped the Group's approach to resource allocation, aligning financial investments more closely with strategic priorities.

José Antonio Ramos Calamonte, ASOS CEO, said: 

"Now is the time to further strengthen our focus on delivering sustainable, profitable growth and better customer experiences. Aaron has a strong track record of delivering operational efficiency and strategic thinking which will be key to continuing our successful transformation. I am confident that his experience and skills will be a great asset as CFO in the next phase of our journey."

"Dave has played an important role in helping lay the foundations for the next phase of our journey, having successfully overseen our refinancing and stock reduction. We are a significantly stronger and more resilient business than when he joined and I would like to express my sincerest appreciation on behalf of all ASOSers."

Jørgen Lindemann, ASOS Chair, said:

"I am pleased to welcome Aaron to the Board as Chief Financial Officer. We have been impressed with his ability to drive change at speed and are excited to see him continue the great work he has been doing, with his deep knowledge of ASOS' operations. This transition underscores ASOS' commitment to long-term strategic execution and value creation."

"On behalf of the Board, I would like to thank Dave for his hard work and contribution to ASOS and we wish him the very best for the future."

Notes:

Dave Murray will step down as CFO and Executive Director on 30 June 2025.

There are no other details that are required to be disclosed under 6.4.8R of the UK Listing Rules with respect to the appointment of Aaron Izzard.

For further information:

About ASOS

Founded in 2000, ASOS has 18m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ASOS EDITION, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.