6 October 2026

ASOS Plc ("the Company")

Global Online Fashion Destination 

 Update regarding cyber incident

ASOS can confirm that, at around 10am today, an unauthorised customer notification was sent to ASOS customers.  

We are investigating unauthorised activity involving third-party platforms that we use to communicate with customers. We took immediate action to restrict access to the notification platforms and are working with our internal and external specialist advisers, as well as all relevant authorities. 

Basic personal information including name and contact details may have been accessed. We do not believe that payment-card information or account passwords, were impacted.  

Our website and app are operating as normal, with no current disruption to any aspects of our operations. Customer trust is incredibly important to us, and if the situation changes an update will be provided as appropriate.

The Company has cyber security insurance with a large global provider, including business continuity insurance. It is too early to quantify any potential impact on trading. 

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About ASOS

Founded in 2000, ASOS has 16.5m active customers in over 100 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.