Brand Architekts Group plc

("Brand Architekts" or "the Company")

Grant and cancellation of share options

Brand Architekts Group plc (the Company), pursuant to the rules of the Brand Architekts Group plc 2023 Long Term Incentive Plan ("LTIP") and the rules of the Company's 2017 CSOP scheme ("CSOP"), announces the grant of options over ordinary shares of 5p each in the Company ("Ordinary Shares"), and the cancellation of certain existing options, to Quentin Higham, Chief Executive.

Grant of Options

The options vest after 3 years and are exercisable at a price of 26.5 pence per share, representing the closing price of the Company's Ordinary Shares on 11 December 2023, being the day prior to the Grant Date. The Options are subject to the individual remaining an employee of the Company. All options expire six years after the Grant Date.

230,769 options are granted subject to the rules of the Company's 2017 CSOP scheme. The remaining 169,231 options are granted subject to the rules of the Company's 2023 LTIP scheme.

Cancellation of Options

145,228 options granted in 2020 under the Brand Architekts Group plc 2009 Long Term Incentive Plan to Quentin Higham, Chief Executive, have been cancelled ("Cancelled Options") as the performance requirements have not been met. Therefore, following the grant of Options above and the Cancelled Options, the total number of ordinary shares subject to options awarded to Directors and staff and which could, in the future, be issued is 769,515. This represents 2.75% of the current issued share capital of the Company which comprises 27,943,180 Ordinary Shares.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them: