25 January 2022

Barkby Group PLC

("Barkby" or the "Company")

Cambridge Sleep Sciences Announces New Partners

Sleep technology business announces multiple new partners as growth continues

Barkby Group PLC (AIM:BARK) is pleased to announce that its subsidiary, Cambridge Sleep Sciences ("CSS"), the science-based sleep technology business behind SleepHub®, has developed more than 10 new sales partnerships as part of its continued growth strategy.  

The partnerships, all with leading international businesses, includes retailers Harrods, Smartech (in Selfridges), Currys and Very; sales agents and distributors TKG, Go10, NewGen and Sleep Analysis Australia; and health, wellbeing and fitness brands Lifeworks, Whitecalm and PureGym. CSS's new partnerships will enable them to capitalise on the growing global sleep tech devices market which is forecast to grow at a CAGR of nearly 11% and exceed $30bn by 2028.*

These partnerships follow the recent shortlisting of CSS as a finalist in the innovation category of the Medilink Midlands Business Awards for their SleepHub® Home product. CSS also recently announced the development of a portable product - SleepHub® Anywhere, due to be launched this year in Spring.

CSS is progressing a number of further major partnerships and looks forward to announcing these shortly.

Dr Julian Stone, CEO of CSS, said: "I'm delighted to be partnering with these leading household names as we continue to extend the reach of SleepHub® in our key markets. Collaboration has always been at the heart of our business and we are looking forward to a successful year working with all of our partners to play a role in addressing the global sleep challenge."

* Data Bridge Market Research: Global Sleep Tech Devices Market - Industry Trends and Forecast to 2028

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Notes to editors

About Cambridge Sleep Sciences

CSS, part of The Barkby Group Plc, create sleep products which use patented scientifically formulated sound technology to help users achieve quality, natural sleep. Their first product, SleepHub® Home, delivers the unique 'sleep sounds' using a pair of premium speakers. The forthcoming Anywhere product uses the same technology in a compact, portable device, controlled by a mobile app with the sounds delivered through a choice of Bluetooth devices. Other applications of the technology, such as licensing, are in advanced stages and development of their innovation pipeline will remain a focus during this year and beyond. 

About Barkby Group

Barkby Group PLC is a diversified group of high growth, high quality businesses run by an entrepreneurial and experienced management team. The existing wholly owned businesses units within Barkby include: Barkby Real Estate, Barkby Pub Co. and Barkby Investments (comprising of Workshop Coffee, Centurian Automotive, Cambridge Sleep Sciences and a minority stake in Verso Biosense).

Barkby's strategy is to accelerate and maximise opportunities within its existing businesses.