23 November 2023

Brave Bison Group plc

("Brave Bison" or the "Company", together with its subsidiaries "the Group") 

Director/PDMR Shareholding

Brave Bison, the digital advertising and technology services company, announces that it was today notified that on 21 November 2023 Tangent Industries Limited, an entity closely associated with Oliver Green, Executive Chairman, and Theo Green, Chief Growth Officer, purchased in aggregate 1,500,000 ordinary shares in the Company at a price of 2 pence per ordinary share.

As a result, Oliver Green and Theo Green, and persons closely associated with them, hold a total beneficial interest in 250,863,859 ordinary shares*, representing 19.5% of the Company's issued ordinary share capital.

The notification below, made in accordance with the UK Market Abuse Regulation, provides further details.

*of which 244,811,445 ordinary shares are held by Greenspan Investments Limited, 1,052,414 ordinary shares are held by Oliver Green and 5,000,000 ordinary shares are held by Tangent Industries Limited.

For further information please contact: 

Brave Bison Group plc 

Oliver Green, Chairman                                                                          via Cavendish

Theo Green, Chief Growth Officer 

Philippa Norridge, Chief Financial Officer 

Cavendish Capital Markets Limited                                                      Tel: +44 (0)20 7220 0500 

Nominated Adviser & Broker 

Ben Jeynes / Dan Hodkinson - Corporate Finance

Michael Johnson / Tim Redfern - Sales & ECM

About Brave Bison 

Brave Bison (AIM: BBSN) is a digital advertising and technology services company, headquartered in London with a globally distributed workforce in over ten countries. The Company provides services to global brand advertisers through four business units. 

Brave Bison Performance is a paid and organic media practice. It plans and buys digital media on platforms like Google, Meta, TikTok, Amazon and YouTube, as well as providing search engine optimisation and digital PR services. Customers include New Balance, Curry's and Asus.  

SocialChain by Brave Bison is a social media advertising practice. It creates content for social media platforms, and works with influencers to create and distribute content. This creative approach ensures that content more native to the platform it is on, leading to higher engagements from its audience. Customers include KFC, TikTok and General Mills.  

Brave Bison Commerce is a digital commerce practice. It creates, improves and maintains transactional websites and manages the customer experience in a digital environment. This practice builds ecommerce systems in a composable way - whereby different functions of a website are provided by different software from different vendors. Customers include MKM Building Supplies, Muller and Furniture Village.  

Brave Bison Media Network is a portfolio of channels across YouTube, Facebook, Snapchat, TikTok and Instagram. These channels generate over 1 billion monthly views, and the advertising inventory from each channel is sold through online advertising exchanges. Popular channels include The Hook, PGA Tour, US Open and Link Up TV.