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Brave Bison Group plc announced the completion of its acquisition of the entire issued share capital of The Fifth Limited from News UK & Ireland Limited on 9 May 2025. Following the admission of consideration shares, News Corporation notified Brave Bison that it is now interested in 40,000,000 ordinary shares, representing 3.0% of Brave Bison's issued ordinary share capital, as of the same date.
| Date | 9 May 2025 |
| Time | 09:30:00 |
| Category | Acquisitions and alliances |
| ID | 0647I |
9 May 2025
Brave Bison Group plc
("Brave Bison" or the "Company", together with its subsidiaries "the Group")
Completion of Acquisition of The Fifth Group
Holding(s) in Company
Brave Bison, the digital media, marketing and technology company is pleased to announce the completion of the Group's acquisition of the entire issued share capital of The Fifth Limited, which comprises the trade and assets of The Fifth Group ("The Fifth") from News UK & Ireland Limited (the "Acquisition"). The terms of the Acquisition were announced by the Company on 10 April 2025.
Following admission of the consideration shares issued in connection with the Acquisition at 8.00 a.m. today, the Company confirms that it has been notified that News Corporation is now interested in 40,000,000 ordinary shares in the Company, representing 3.0% of the Company's issued ordinary share capital.
Further information concerning the notification of major holdings is provided below.
For further information please contact:
Brave Bison Group plc
Oliver Green, Chairman via Cavendish
Theo Green, Chief Growth Officer
Philippa Norridge, Chief Financial Officer
Cavendish Capital Markets Limited Tel: +44 (0) 20 7220 0500
Nominated Adviser & Broker
Ben Jeynes / Dan Hodkinson - Corporate Finance
Michael Johnson / Sunila de Silva - Sales and ECM
TR-1: Standard form for notification of major holdings
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NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the FCA in Microsoft Word format if possible)i |
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1a. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attachedii: |
BRAVE BISON GROUP PLC |
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1b. Please indicate if the issuer is a non-UK issuer (please mark with an "X" if appropriate) |
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Non-UK issuer |
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2. Reason for the notification (please mark the appropriate box or boxes with an "X") |
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An acquisition or disposal of voting rights |
x |
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An acquisition or disposal of financial instruments |
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An event changing the breakdown of voting rights |
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Other (please specify)iii: |
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3. Details of person subject to the notification obligationiv |
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Name |
News Corporation |
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City and country of registered office (if applicable) |
Delaware, United States of America |
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4. Full name of shareholder(s) (if different from 3.)v |
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Name |
News Corp UK & Ireland Limited |
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City and country of registered office (if applicable) |
London, United Kingdom |
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5. Date on which the threshold was crossed or reachedvi: |
09/05/2025 |
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6. Date on which issuer notified (DD/MM/YYYY): |
09/05/2025 |
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7. Total positions of person(s) subject to the notification obligation |
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% of voting rights attached to shares (total of 8. A) |
% of voting rights through financial instruments |
Total of both in % (8.A + 8.B) |
Total number of voting rights of issuervii |
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Resulting situation on the date on which threshold was crossed or reached |
3% |
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3% |
1,333,585,397 |
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Position of previous notification (if applicable) |
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8. Notified details of the resulting situation on the date on which the threshold was crossed or reachedviii |
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A: Voting rights attached to shares |
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Class/type of ISIN code (if possible) |
Number of voting rightsix |
% of voting rights |
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Direct (Art 9 of Directive 2004/109/EC) (DTR5.1) |
Indirect (Art 10 of Directive 2004/109/EC) (DTR5.2.1) |
Direct (Art 9 of Directive 2004/109/EC) (DTR5.1) |
Indirect (Art 10 of Directive 2004/109/EC) (DTR5.2.1) |
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GB00BF8HJ774 |
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40,000,000 |
3.0 |
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SUBTOTAL 8. A |
40,000,000 |
3.0 |
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B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC (DTR5.3.1.1 (a)) |
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Type of financial instrument |
Expiration |
Exercise/ |
Number of voting rights that may be acquired if the instrument is exercised/converted. |
% of voting rights |
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N/A |
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SUBTOTAL 8. B 1 |
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B 2: Financial Instruments with similar economic effect according to Art. 13(1)(b) of Directive 2004/109/EC (DTR5.3.1.1 (b)) |
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Type of financial instrument |
Expiration |
Exercise/ |
Physical or cash settlementxii |
Number of voting rights |
% of voting rights |
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N/A |
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SUBTOTAL 8.B.2 |
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9. Information in relation to the person subject to the notification obligation (please mark the applicable box with an "X") |
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Person subject to the notification obligation is not controlled by any natural person or legal entity and does not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuerxiii |
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Full chain of controlled undertakings through which the voting rights and/or the |
x |
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Namexv |
% of voting rights if it equals or is higher than the notifiable threshold |
% of voting rights through financial instruments if it equals or is higher than the notifiable threshold |
Total of both if it equals or is higher than the notifiable threshold |
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News Corporation |
3% |
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3% |
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NC UK Holdings Inc |
3% |
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3% |
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NewsCorp Investments UK& Ireland |
3% |
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3% |
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News Corp Holdings UK & Ireland |
3% |
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3% |
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News Corp UK & Ireland Limited |
3% |
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3% |
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10. In case of proxy voting, please identify: |
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Name of the proxy holder |
N/A |
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The number and % of voting rights held |
N/A |
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The date until which the voting rights will be held |
N/A |
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11. Additional informationxvi |
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Place of completion |
Delaware, United States of America |
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Date of completion |
9 May 2025 |