/Equities/AIMX/BBSN/RNS

Completion of Acquisition of The Fifth Group

RNS Number : 0647I

Brave Bison Group PLC

09 May 2025

9 May 2025

Brave Bison Group plc

("Brave Bison" or the "Company", together with its subsidiaries "the Group")

Completion of Acquisition of The Fifth Group

Holding(s) in Company

Brave Bison, the digital media, marketing and technology company is pleased to announce the completion of the Group's acquisition of the entire issued share capital of The Fifth Limited, which comprises the trade and assets of The Fifth Group ("The Fifth") from News UK & Ireland Limited (the "Acquisition"). The terms of the Acquisition were announced by the Company on 10 April 2025.

Following admission of the consideration shares issued in connection with the Acquisition at 8.00 a.m. today, the Company confirms that it has been notified that News Corporation is now interested in 40,000,000 ordinary shares in the Company, representing 3.0% of the Company's issued ordinary share capital.

Further information concerning the notification of major holdings is provided below.

For further information please contact:

Brave Bison Group plc

Oliver Green, Chairman via Cavendish

Theo Green, Chief Growth Officer

Philippa Norridge, Chief Financial Officer

Cavendish Capital Markets Limited Tel: +44 (0) 20 7220 0500

Nominated Adviser & Broker

Ben Jeynes / Dan Hodkinson - Corporate Finance

Michael Johnson / Sunila de Silva - Sales and ECM

TR-1: Standard form for notification of major holdings

NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the FCA in Microsoft Word format if possible)ⁱ

1a. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attachedⁱⁱ:			BRAVE BISON GROUP PLC
1b. Please indicate if the issuer is a non-UK issuer (please mark with an "X" if appropriate)
Non-UK issuer
2. Reason for the notification (please mark the appropriate box or boxes with an "X")
An acquisition or disposal of voting rights						x
An acquisition or disposal of financial instruments
An event changing the breakdown of voting rights
Other (please specify)ⁱⁱⁱ:
3. Details of person subject to the notification obligation^iv
Name			News Corporation
City and country of registered office (if applicable)			Delaware, United States of America
4. Full name of shareholder(s) (if different from 3.)^v
Name			News Corp UK & Ireland Limited
City and country of registered office (if applicable)			London, United Kingdom
5. Date on which the threshold was crossed or reached^vi:			09/05/2025
6. Date on which issuer notified (DD/MM/YYYY):			09/05/2025
7. Total positions of person(s) subject to the notification obligation
	% of voting rights attached to shares (total of 8. A)	% of voting rights through financial instruments (total of 8.B 1 + 8.B 2)		Total of both in % (8.A + 8.B)	Total number of voting rights of issuer^vii
Resulting situation on the date on which threshold was crossed or reached	3%			3%	1,333,585,397
Position of previous notification (if applicable)

8. Notified details of the resulting situation on the date on which the threshold was crossed or reached^viii
A: Voting rights attached to shares
Class/type of shares ISIN code (if possible)		Number of voting rights^ix					% of voting rights
		Direct (Art 9 of Directive 2004/109/EC) (DTR5.1)		Indirect (Art 10 of Directive 2004/109/EC) (DTR5.2.1)			Direct (Art 9 of Directive 2004/109/EC) (DTR5.1)		Indirect (Art 10 of Directive 2004/109/EC) (DTR5.2.1)
GB00BF8HJ774				40,000,000			3.0


SUBTOTAL 8. A		40,000,000					3.0

B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC (DTR5.3.1.1 (a))
Type of financial instrument		Expiration date^x	Exercise/ Conversion Period^xi			Number of voting rights that may be acquired if the instrument is exercised/converted.			% of voting rights
N/A


			SUBTOTAL 8. B 1

B 2: Financial Instruments with similar economic effect according to Art. 13(1)(b) of Directive 2004/109/EC (DTR5.3.1.1 (b))
Type of financial instrument	Expiration date^x		Exercise/ Conversion Period ^xi		Physical or cash settlement^xii			Number of voting rights	% of voting rights
N/A


					SUBTOTAL 8.B.2

9. Information in relation to the person subject to the notification obligation (please mark the applicable box with an "X")
Person subject to the notification obligation is not controlled by any natural person or legal entity and does not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer^xiii
Full chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held starting with the ultimate controlling natural person or legal entity^xiv (please add additional rows as necessary)				x
Name^xv	% of voting rights if it equals or is higher than the notifiable threshold	% of voting rights through financial instruments if it equals or is higher than the notifiable threshold	Total of both if it equals or is higher than the notifiable threshold
News Corporation	3%		3%
NC UK Holdings Inc	3%		3%
NewsCorp Investments UK& Ireland	3%		3%
News Corp Holdings UK & Ireland	3%		3%
News Corp UK & Ireland Limited	3%		3%

10. In case of proxy voting, please identify:
Name of the proxy holder		N/A
The number and % of voting rights held		N/A
The date until which the voting rights will be held		N/A

11. Additional information^xvi

Place of completion	Delaware, United States of America
Date of completion	9 May 2025

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com.

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END

ACQSSSSWUEISEII

RNS Number : 0647I

Brave Bison Group PLC

09 May 2025

9 May 2025

Brave Bison Group plc

("Brave Bison" or the "Company", together with its subsidiaries "the Group")

Completion of Acquisition of The Fifth Group

Holding(s) in Company

Further information concerning the notification of major holdings is provided below.

For further information please contact:

Brave Bison Group plc

Oliver Green, Chairman via Cavendish

Theo Green, Chief Growth Officer

Philippa Norridge, Chief Financial Officer

Cavendish Capital Markets Limited Tel: +44 (0) 20 7220 0500

Nominated Adviser & Broker

Ben Jeynes / Dan Hodkinson - Corporate Finance

Michael Johnson / Sunila de Silva - Sales and ECM

TR-1: Standard form for notification of major holdings

NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the FCA in Microsoft Word format if possible)ⁱ

1a. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attachedⁱⁱ:			BRAVE BISON GROUP PLC
1b. Please indicate if the issuer is a non-UK issuer (please mark with an "X" if appropriate)
Non-UK issuer
2. Reason for the notification (please mark the appropriate box or boxes with an "X")
An acquisition or disposal of voting rights						x
An acquisition or disposal of financial instruments
An event changing the breakdown of voting rights
Other (please specify)ⁱⁱⁱ:
3. Details of person subject to the notification obligation^iv
Name			News Corporation
City and country of registered office (if applicable)			Delaware, United States of America
4. Full name of shareholder(s) (if different from 3.)^v
Name			News Corp UK & Ireland Limited
City and country of registered office (if applicable)			London, United Kingdom
5. Date on which the threshold was crossed or reached^vi:			09/05/2025
6. Date on which issuer notified (DD/MM/YYYY):			09/05/2025
7. Total positions of person(s) subject to the notification obligation
	% of voting rights attached to shares (total of 8. A)	% of voting rights through financial instruments (total of 8.B 1 + 8.B 2)		Total of both in % (8.A + 8.B)	Total number of voting rights of issuer^vii
Resulting situation on the date on which threshold was crossed or reached	3%			3%	1,333,585,397
Position of previous notification (if applicable)

8. Notified details of the resulting situation on the date on which the threshold was crossed or reached^viii
A: Voting rights attached to shares
Class/type of shares ISIN code (if possible)		Number of voting rights^ix					% of voting rights
		Direct (Art 9 of Directive 2004/109/EC) (DTR5.1)		Indirect (Art 10 of Directive 2004/109/EC) (DTR5.2.1)			Direct (Art 9 of Directive 2004/109/EC) (DTR5.1)		Indirect (Art 10 of Directive 2004/109/EC) (DTR5.2.1)
GB00BF8HJ774				40,000,000			3.0


SUBTOTAL 8. A		40,000,000					3.0

B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC (DTR5.3.1.1 (a))
Type of financial instrument		Expiration date^x	Exercise/ Conversion Period^xi			Number of voting rights that may be acquired if the instrument is exercised/converted.			% of voting rights
N/A


			SUBTOTAL 8. B 1

B 2: Financial Instruments with similar economic effect according to Art. 13(1)(b) of Directive 2004/109/EC (DTR5.3.1.1 (b))
Type of financial instrument	Expiration date^x		Exercise/ Conversion Period ^xi		Physical or cash settlement^xii			Number of voting rights	% of voting rights
N/A


					SUBTOTAL 8.B.2

9. Information in relation to the person subject to the notification obligation (please mark the applicable box with an "X")
Person subject to the notification obligation is not controlled by any natural person or legal entity and does not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer^xiii
Full chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held starting with the ultimate controlling natural person or legal entity^xiv (please add additional rows as necessary)				x
Name^xv	% of voting rights if it equals or is higher than the notifiable threshold	% of voting rights through financial instruments if it equals or is higher than the notifiable threshold	Total of both if it equals or is higher than the notifiable threshold
News Corporation	3%		3%
NC UK Holdings Inc	3%		3%
NewsCorp Investments UK& Ireland	3%		3%
News Corp Holdings UK & Ireland	3%		3%
News Corp UK & Ireland Limited	3%		3%

10. In case of proxy voting, please identify:
Name of the proxy holder		N/A
The number and % of voting rights held		N/A
The date until which the voting rights will be held		N/A

11. Additional information^xvi

Place of completion	Delaware, United States of America
Date of completion	9 May 2025

END

ACQSSSSWUEISEII

TIDM	BBSN
Share Price	GBX 92.32-0.55%
Market Cap	£186.91k

Date	9 May 2025
Time	09:30:00
Category	Acquisitions and alliances
ID	0647I

TIDM	BBSN
Share Price	GBX 92.32-0.55%
Market Cap	£186.91k

Date	9 May 2025
Time	09:30:00
Category	Acquisitions and alliances
ID	0647I

t

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Completion of Acquisition of The Fifth Group

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