15 June 2026

Brave Bison Group plc

("Brave Bison" or the "Company", together with its subsidiaries "the Group") 

Mark Ritson Option Exercise

Mark Ritson invests a further £2 million in Brave Bison,

increasing stake to 7%

Proceeds to strengthen Group balance sheet

and net cash position

Brave Bison, the next-generation marketing and technology partner for global brands, announces that Moonlight Graham Pty Limited , a company beneficially owned by Professor Mark Ritson, has exercised in full its existing option (the "Option") to acquire 4,081,632 new Ordinary Shares in the Company ("Ordinary Shares") for a total consideration of £2 million (the "Option Exercise"). The exercise price for the Option Exercise is 49 pence per Ordinary Share.

Professor Mark Ritson is Founder of MiniMBA, the category-leading training and eLearning business for marketing professionals acquired by Brave Bison in 2025. The terms of Option, which was put in place to enable meaningful ongoing management equity participation, were announced by the Company on 25 June 2025.

MiniMBA has performed strongly since acquisition by Brave Bison, with the division reporting 18% organic revenue growth from the first cohort of learners in 2026, and recently announced two of its largest-ever contract wins.

Following the Option Exercise, no further Ordinary Shares are capable of exercise under the Option and the new Ordinary Shares issued are locked in until 15 July 2027.

Application has been made for the new Ordinary Shares to be admitted to trading on AIM ("Admission"). Admission is expected to occur at 8.00 a.m. on 18 June 2026 and the new Ordinary Shares will, on issue, rank pari passu in all respects with the Company's existing Ordinary Shares.

On Admission, Mark Ritson will be beneficially interested in 8,163,264 Ordinary Shares, representing 7.0% of the Company's enlarged issued share capital.

Mark Ritson, Founder of MiniMBA, commented:

"I'm delighted to be increasing my investment in Brave Bison. Having seen the business up close since the acquisition last year, I'm more convinced than ever that it's built on the right things - discipline, genuine commercial substance, and people who know what they're doing. I'm fully committed to the future here, and I'm backing that belief with my own money."

Total Voting Rights

On Admission, the Company will have a total of 116,319,751 Ordinary Shares in issue. No Ordinary Shares are held in treasury. The figure of 116,319,751 may be used by the Company's shareholders as the denominator in the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the Financial Conduct Authority's Disclosure Guidance and Transparency Rules.

For further information please contact:  

Brave Bison Group plc                                                                                 via Cavendish 

Oliver Green, Executive Chairman                                                           

Theo Green, Chief Growth Officer  

Philippa Norridge, Chief Financial Officer  

Cavendish Capital Markets                                                                                         Tel: +44 (0) 20 7220 0500 

Nominated Adviser & Joint Broker  

Ben Jeynes / Teddy Whiley - Corporate Finance 

Michael Johnson / Sunila de Silva - ECM

Singer Capital Markets                                                                                                 Tel: +44 (0) 20 7496 3000

Joint Broker 

Paul Richards

Alex Bond

About Brave Bison

Brave Bison is a next-generation marketing and technology partner to global brands. We sell services, training and media to the largest advertisers in the world. Operating across eight countries, our team of approximately 350 people is based in key hubs in the UK, US, India, Egypt and Australia, with additional remote talent across Europe.

Brave Bison operates through three divisions. Our Consultancy & Marketing Services division deploys insight-led and AI-enabled growth strategies using social and digital media, working on behalf of global brands including New Balance, Primark and Google. Our Sport & Entertainment division works with global rights holders and entertainment companies such as PGA Tour, US Open, Real Madrid and Guiness World Records to monetise content on YouTube and grow fan engagement online. Our Marketing Skills & Capabilities division comprises MiniMBA, an eLearning platform that provides MBA-level marketing education for enterprise brands such as Nestle, Carlsberg and Salesforce

Brave Bison is the largest shareholder in System1 Group plc, a UK-based marketing research platform that helps brands improve the effectiveness of their advertising using behavioural science and proprietary testing tools. Its platform combines consumer insight with data analytics to guide creative development, media planning, and brand strategy for global advertisers including TikTok, Pfizer and Ikea. System1 is listed on the AIM market of the London Stock Exchange and Brave Bison owns a 28% shareholding