THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION.

FOR IMMEDIATE RELEASE

17 June 2026

Brave Bison Group plc

("Brave Bison" or the "Company", together with its subsidiaries "the Group") 

AGM Statement

Brave Bison, the next-generation marketing and technology partner for global brands, provides the following statement ahead of the Company's annual general meeting.

"The Board is pleased to report a period of progress, with trading in the first half of 2026 demonstrating the strength and momentum of the Company.

Net revenue for the half year period has increased by at least 92% to not less than £23 million, and adjusted EBITDA is in line with management expectations. Consistent with previous announcements, the Group's trading pattern remains weighted towards the second half of the year.

Strong cash generation, supported by Mark Ritson's option exercise, has accelerated debt repayment and left the Company in a substantial net cash position, a reflection of both the scale of the business and the operational discipline driving its growth.

MiniMBA has been the standout performer, delivering organic year-on-year growth of 18% with the first cohort of 2026. This has been complemented by a series of new client wins, including Omnicom, ServiceNow, Nike and Campari, among others. These relationships with some of the world's most recognised brands are a powerful endorsement of MiniMBA's market-leading proposition and reinforce its position at the forefront of professional marketing education.

Our Consultancy & Marketing Services business, which now represents approximately half of divisional Group profits, has made strong progress over the period, embracing AI to transform both how we work and the value we deliver to clients. By embedding generative AI tools across our creative, media and technology operations, we have driven meaningful gains in productivity, speed and quality, enabling our teams to deliver more for clients while improving margins.

Just as importantly, we are capitalising on the significant growth opportunities created by the rapid adoption of generative AI tools and chatbots among both our clients and their consumers. As audiences increasingly discover, research and engage with brands through AI-powered platforms, the way businesses must market themselves is changing fundamentally. This shift is expanding our addressable market and creating strong demand for our expertise in helping clients adapt, from optimising their presence across AI-driven search and discovery to building the creative and technical capabilities needed to thrive in this new environment.

With strong financial momentum, a compelling pipeline of new clients, and clear avenues for growth both internationally and through product expansion, Brave Bison is well placed to deliver continued value for shareholders.

The Board looks forward to the remainder of 2026 with considerable optimism."

For further information please contact:  

Brave Bison Group plc                                                                                 via Cavendish 

Oliver Green, Executive Chairman                                                           

Theo Green, Chief Growth Officer  

Philippa Norridge, Chief Financial Officer  

Cavendish Capital Markets                                                                                         Tel: +44 (0) 20 7220 0500 

Nominated Adviser & Joint Broker  

Ben Jeynes / Teddy Whiley - Corporate Finance 

Michael Johnson / Sunila de Silva - ECM

Singer Capital Markets                                                                                                 Tel: +44 (0) 20 7496 3000

Joint Broker 

Paul Richards

Alex Bond

About Brave Bison

Brave Bison is a next-generation marketing and technology partner to global brands. We sell services, training and media to the largest advertisers in the world. Operating across eight countries, our team of approximately 350 people is based in key hubs in the UK, US, India, Egypt and Australia, with additional remote talent across Europe.

Brave Bison operates through three divisions. Our Consultancy & Marketing Services division deploys insight-led and AI-enabled growth strategies using social and digital media, working on behalf of global brands including New Balance, Primark and Google. Our Sport & Entertainment division works with global rights holders and entertainment companies such as PGA Tour, US Open, Real Madrid and Guiness World Records to monetise content on YouTube and grow fan engagement online. Our Marketing Skills & Capabilities division comprises MiniMBA, an eLearning platform that provides MBA-level marketing education for enterprise brands such as Nestle, Carlsberg and Salesforce

Brave Bison is the largest shareholder in System1 Group plc, a UK-based marketing research platform that helps brands improve the effectiveness of their advertising using behavioural science and proprietary testing tools. Its platform combines consumer insight with data analytics to guide creative development, media planning, and brand strategy for global advertisers including TikTok, Pfizer and Ikea. System1 is listed on the AIM market of the London Stock Exchange and Brave Bison owns a 28% shareholding