17 June 2026

 Brave Bison Group plc

("Brave Bison" and the "Company")

Result of Annual General Meeting

Brave Bison, the next-generation marketing and technology partner for global brands, announces that at the Annual General Meeting of the Company held earlier today, all ordinary resolutions were duly passed by shareholders.

Resolutions 11,12, and 13, special resolutions requiring 75 per cent of the votes cast to be in favour, did not pass. These resolutions relate to share issuance authorities, authority to buy back shares and authority to call a general meeting within 14 days, respectively.

Resolution 14, an advisory resolution relating to the Company's 2026 Executive Long Term Incentive Plan received a majority of support with 56% of votes cast in favour, excluding votes cast by Oliver and Theodore Green.

The Remuneration Committee intends to engage with the shareholder who voted against the advisory resolution to understand how the Company might gain further support for the Executive Long Term Incentive Plan.

The scrutineer's certificate will be made available on the Company's website shortly.

For further information please contact: 

Brave Bison Group plc                                                                                 via Cavendish 

Oliver Green, Executive Chairman                                                           

Theo Green, Chief Growth Officer

Philippa Norridge, Chief Financial Officer

Cavendish Capital Markets                                                                                         Tel: +44 (0) 20 7220 0500 

Nominated Adviser & Joint Broker 

Ben Jeynes / Teddy Whiley - Corporate Finance

Michael Johnson / Sunila de Silva - ECM

Singer Capital Markets                                                                                                 Tel: +44 (0) 20 7496 3000

Joint Broker 

Paul Richards

Alex Bond

About Brave Bison

Brave Bison is a next-generation marketing and technology partner to global brands. We sell services, training and media to the largest advertisers in the world. Operating across eight countries, our team of approximately 350 people is based in key hubs in the UK, US, India, Egypt and Australia, with additional remote talent across Europe.

Brave Bison operates through three divisions. Our Consultancy & Marketing Services division deploys insight-led and AI-enabled growth strategies using social and digital media, working on behalf of global brands including New Balance, Primark and Google. Our Sport & Entertainment division works with global rights holders and entertainment companies such as PGA Tour, US Open, Real Madrid and Guiness World Records to monetise content on YouTube and grow fan engagement online. Our Marketing Skills & Capabilities division comprises MiniMBA, an eLearning platform that provides MBA-level marketing education for enterprise brands such as Nestle, Carlsberg and Salesforce

Brave Bison is the largest shareholder in System1 Group plc, a UK-based marketing research platform that helps brands improve the effectiveness of their advertising using behavioural science and proprietary testing tools. Its platform combines consumer insight with data analytics to guide creative development, media planning, and brand strategy for global advertisers including TikTok, Pfizer and Ikea. System1 is listed on the AIM market of the London Stock Exchange and Brave Bison owns a 28% shareholding