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Blue Star Capital plc announced on 29 April 2024 that its investee company, Dynasty Gaming & Media Pte Ltd, reported that its 50/50 joint venture LPDY Ventures (with Lets Play Live) entered into an agreement with Supercell Oy. This agreement, part of the LPL Brawl Stars APAC Tour commencing in May 2024, entitles LPDY to advertise its platform to Supercell's user base and monetise platform sections with sponsorships, advertising, and other options throughout the tour's duration.
| Date | 29 Apr 2024 |
| Time | 07:00:12 |
| Category | Miscellaneous |
| ID | 3143M |
29 April 2024
Blue Star Capital plc
("Blue Star" or the "Company")
Dynasty Update
Blue Star Capital plc (AIM: BLU), the investing company with a focus on esports and blockchain and its applications within gaming and payments, provides the following update as a result of information received from its investee company, Dynasty Gaming & Media Pte Ltd ("Dynasty"), that Dynasty has entered into an agreement through LPDY Ventures ("LPDY"), its 50/50 joint venture with Lets Play Live ("LPL"), with Supercell Oy ("Supercell").
Dynasty advises that LPDY has signed an agreement with Supercell as part of the current LPL Brawl Stars APAC Tour to advertise its platform to Supercell's user base. Under the terms of the agreement, LPDY is entitled, throughout the duration of the tour, to monetise sections of its platform with sponsorships, advertising and all other available monetisation options. Dynasty believes that this may drive further registrations to the LPL platform.
The LPL Brawl Stars Asia-Pacific Tour invites esports fans from across the Asia-Pacific (East Asia, Southeast Asia, South Asia and Oceania) to compete across three gaming events from May 2024. Brawl Stars is one of the world's leading games with approximately 330 million monthly active users and Supercell is one of the world's leading gaming publishers.
Dynasty further advises that it is expecting to sign similar deals with other leading games publishers across all of its consumer platforms in Oceania (LPL), India (Googly), and the Philippines (Lightning Dragon).
Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained in this announcement is of a non-regulatory nature.
For more information please contact:
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Blue Star Capital plc |
+44 (0) 777 178 2434 |
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Tony Fabrizi |
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Axis Capital Markets Limited |
+44 (0) 20 3026 0449 |
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(Sole Broker) |
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Ben Tadd / Lewis Jones |
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About Blue Star
Blue Star is an investing company with a focus on new technologies. Blue Star's investments include SatoshiPay Limited, an incubator and service provider to de-fi businesses using blockchain technology; Dynasty Gaming & Media Pte. Ltd., whose B2B white label platform is a full-stack gaming ecosystem; and Sthaler Limited, an identity and payments technology business which enables a consumer to identify themselves and pay using just their finger.