BLOOMSBURY PUBLISHING PLC 

("Bloomsbury" or "the Company")

Bloomsbury implements strategy to grow Academic sales in Asia on the back of dramatically increasing student numbers

Bloomsbury Publishing Plc (LSE: BMY), the leading independent publisher, is pleased to announce the launch of a new base from which to publish for the exploding number of university students in Asia with the opening of Bloomsbury Singapore today. In line with the Bloomsbury 2030 vision, this geographic expansion strengthens our portfolio of portfolios strategy and further positions the business to benefit from growth in the region.

The World Bank estimates that global higher education students will grow from 264m in 2023 to 600m by 2040 with over 60% in Asia (Calderon, UNESCO). This makes it a very attractive market for our academic publishing business and Singapore will be our base to harness this huge growth in the region.  Together with our offices in India and Australia, it gives Bloomsbury a strong platform to further grow sales across Asia.

The early focus of the Singapore office will be on expanding our direct relationships with higher education institutions, and tailoring more content for Asian markets, particularly to be delivered through Bloomsbury Digital Resources.

Nigel Newton, Founder and Chief Executive of Bloomsbury Publishing commented:

"I am pleased to announce the opening of our new base in Singapore. Whilst we have sold books and digital resources in Asia for many years, having an editorial base in Singapore and tailored content will allow us to strengthen local partnerships, expand our activity in the region and capitalise on the growing student population. Singapore is a thriving and dynamic country, and we are excited by the opportunities this new office will bring as our base for Bloomsbury expansion throughout Asia."

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