THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF THE MARKET ABUSE REGULATIONS (EU) NO. 596/2014 AS RETAINED IN UK LAW ('MAR'). UPON THE PUBLICATION OF THIS ANNOUNCEMENT, THIS INSIDE INFORMATION IS NOW CONSIDERED TO BE IN THE PUBLIC DOMAIN.

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM ANY JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OR REGULATIONS OF SUCH JURISDICTION.  THIS IS AN ANNOUNCEMENT DOES NOT CONSTITUTE AN ANNOUNCEMENT OF A FIRM INTENTION TO MAKE AN OFFER UNDER RULE 2.7 OF THE CODE CITY CODE ON TAKEOVERS AND MERGERS (THE 'CODE'). THERE CAN BE NO CERTAINTY THAT ANY FIRM OFFER WILL BE MADE EVEN IF THE PRECONDITIONS REFERRED TO BELOW ARE SATISFIED OR WAIVED.

10 September 2021

All Active Asset Capital Limited

Update on possible offer for Audioboom Group plc

Letters of Intent received to accept the proposed offer

Revised completion date for acquisition of Sentiance

On 19 July 2021 All Active Asset Capital Limited ('AAA') announced a possible offer for the whole of the issued and to be issued share capital of Audioboom Group plc ('Audioboom'), stating that any offer, were it to be made, would consist of 12.5 new AAA shares and 200p in cash per Audioboom Share (the 'Offer'). The Offer, if made, is expected to be implemented as a Scheme of Arrangement under Article 125 of the Companies (Jersey) Law 1991 (as amended) ("Scheme") or by way of a contractual offer to acquire Audioboom shares. The announcement on 19 July 2021 also contains further information about the possible offer and the circumstances in which AAA reserved the right to make an offer on less favourable terms than those set out above, is available online at: https://aaacap.com/investor-relations/possible-offer-audioboom-group/.

Letters of Intent

As disclosed in the announcement of 19 July 2021, AAA has already received irrevocable undertakings to vote in favour of the Scheme (or accept an offer if the possible acquisition is structured as a contractual offer) in respect of 4,147,602 Audioboom shares representing 26.43% of Audioboom's issued share capital. In addition to this, AAA announces that it has solicited additional support for the possible offer and has received Letters of Intent to vote in favour of the Scheme (or accept an offer if the possible acquisition is structured as a contractual offer) from the Audioboom shareholders listed in Appendix 1 in respect of a further 3,843,092 Audioboom shares, representing 24.49% of Audioboom's issued share capital.

Each Letter of Intent comprises a statement of intention to vote in favour of the Scheme (or accept an offer if the possible acquisition is structured as a contractual offer) on the terms set out in the announcement of 19 July 2021 and are not a legally binding commitment to vote for in favour of the Scheme or accept an offer.  However, if any signatories' intentions change, they are obliged by Rule 2.10(c) of the Takeover Code to make an announcement and notify AAA and the Takeover Panel.

Therefore, in aggregate, holders of 50.92% of Audioboom's issued share capital have undertaken, or stated their intention, to vote for the Scheme if an Offer is made on the terms described above. The Board of AAA believes this represents a strong mandate for the Board of Audioboom to continue to explore the possible Offer.

On 16 August 2021, the Board of Audioboom requested, and the Panel on Takeovers and Mergers (the 'Panel') consented, to an extension to the deadline by which AAA must either announce a firm intention to make an offer for Audioboom in accordance with Rule 2.7 of the Code or announce that it does not intend to make an offer. The revised deadline, which will be further extended only with the consent of the Takeover Panel in accordance with Rule 2.6(c) of the Code, expires at 5.00 p.m. UK time on 13 September 2021.

Revised completion date for acquisition of Sentiance

As set out in the announcement of 19 July 2021, the Offer is subject a number of pre-conditions including a non-waivable pre-condition regarding completion of the acquisition of at least 75% of the entire share capital of Sentiance B.V.. Due to logistical reasons, the acquisition has not yet completed and the deadline for completion has been extended to 30 September 2021. Since the current 'put up or shut up' deadline will expire prior to this date, the Board of AAA has approached the Board of Audioboom to request a further extension of the deadline. The Board of AAA remains committed to seeking a recommended proposal which addresses the concerns of the Independent Directors of Audioboom as to the value and liquidity of AAA's equity post any acquisition.

There can be no certainty that any Offer will be made.

For further information, please contact:

All Active Asset Capital Limited

James Normand, Non-Executive Chairman

Rodger Sargent, Executive Director

T: via Buchanan

www.aaacap.com 

Egremont Capital Limited, financial adviser to AAA                        

David Floyd

Jonathan Hall

Tel: +44 (0) 203 697 9496

Buchanan (Financial PR)

Richard Oldworth / Chris Lane / Toto Berger

T: +44 (0) 207 466 5000

E: AAAC@buchanan.uk.com 

Additional information

Egremont Capital Limited, which is an appointed representative of EGR Wealth Limited which is authorised and regulated by the Financial Conduct Authority in the United Kingdom, is acting exclusively for AAA and no one else in connection with the Possible Offer and will not be responsible to any person other than AAA for providing the protections afforded to clients of Egremont or for providing advice in relation to the Possible Offer or any matter referred to herein.

This announcement contains information which comprises inside information for the purposes of Article 7 of the Regulation (EU) No 596/2014 on market abuse which was incorporated into UK law by the European Withdrawal Act. Following publication of this announcement, this information is considered to be in the public domain.

This announcement is for information purposes only and is not an invitation, inducement or the solicitation of an offer to purchase, or otherwise acquire, subscribe for or sell or otherwise dispose of or exercise rights in respect of any securities.  Any offer will be made solely through the scheme circular or offer document and any accompanying forms.

Publication on website

A copy of this announcement will be made available (subject to certain restrictions relating to persons resident in restricted jurisdictions) at https://aaacap.com/regulatory-announcements/ no later than 12.00 noon (London time) on the business day following the release of this announcement in accordance with Rule 26.1 of the Code. The content of the website referred to in this announcement is not incorporated into and does not form part of this announcement.

APPENDIX