Executive Hires and Record Advertising Inventory

REACH

Audioboom Group plc

("Audioboom" or the "Company")

Audioboom Announces Executive Hires and Record Advertising Inventory

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the hiring of two key sales executives to expand the Company's revenue operations.

Molly Harvey, formerly of SiriusXM and CBS Radio, joins Audioboom as Vice President of Brand Sales, while Shaun Wilson, formerly of Spotify and Sony Entertainment, joins as Vice President of UK Sales. Shaun is returning to Audioboom, where he previously held the role of UK Head of Sales.

The pair will drive the expansion of Audioboom's blue-chip customer base following the successful launch of the Company's brand-focused sales unit in 2023 which has seen strong early-stage traction with monetisation partnerships established at 8 out the top 15 major US advertising agencies.

Joining the Company in April 2024, Harvey and Wilson will have access to record levels of advertising inventory through the Audioboom platform. In March 2024, Audioboom created more than 1.1 billion available advertising impressions - 10% more than the previously announced record of 1 billion in October 2023.

Audioboom's CEO, Stuart Last, commented: "Our network flywheel is generating record levels of advertising inventory and we are investing in our sales operation to ensure we extract maximum value from it. Molly and Shaun are highly skilled and experienced sales executives, and they will play a key part in the growth of Audioboom's monetisation engine."

Molly Harvey, VP of Brand Sales, commented: "I'm thrilled to join the team at Audioboom, where I'm looking forward to leveraging my passion for podcasts and advertising to drive measurable results for our brand partners."

Shaun Wilson, VP of UK Sales, commented: "My return to Audioboom comes at an opportune time in the podcast space where brands are calling out for premium, creative, outside the box executions to really differentiate themselves to audiences."

Enquiries

About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded around 130 million times each month by 38 million unique listeners around the world. Audioboom is ranked as the fourth largest podcast publisher in the US by Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial, distribution, marketing and production services for a premium network of top tier podcasts. Key partners include the official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', 'Casefile True Crime' (US), 'True Crime Obsessed' (US), 'The Tim Dillon Show' (US), 'No Such Thing As A Fish' (UK) and 'The Cycling Podcast' (UK).

Audioboom operates internationally, with global partnerships across North America, Europe, Asia and Australia. The platform distributes content via Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts, iHeartRadio, Facebook and Twitter as well as a partner's own websites and mobile apps.

For more information, visit audioboom.com.

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