REACH

Audioboom Group plc

("Audioboom" or the "Company")

UK Creator Network Growth and Expansion of UK Sales Team

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce new and renewed UK creator partnerships, and the hiring of a key UK-focused sales executive.

UK Creator Network Growth

The multi-award-winning comedy podcast, No Such Thing As A Fish, has expanded its long-standing partnership with Audioboom, while new content partnerships with Hat Trick Productions (the company behind Have I Got News For You) and hit football podcast Filthy @ Five, will further bolster Audioboom's British content network.

No Such Thing As A Fish has grown into a cultural phenomenon, with over 550 episodes and half a billion downloads since its debut in 2014. Through this multi-year partnership extension Audioboom will continue to power the global distribution of the show and provide monetisation services through premium advertising products and Showcase, its global ad-tech marketplace. 

Hat Trick Productions bring their growing slate of critically acclaimed podcasts to the Audioboom Creator Network, including Whistle Through The Shamrocks, The Real Sex Education and In The News This Week, the official Have I Got News For You podcast.

Filthy @ Five is a leading football podcast from Filthy Fellas with the video version of the show being viewed more than five million times on YouTube in 2024. Audioboom will further develop its monetisation products for video podcasting through the partnership.

UK Sales Team Expansion

Following the hiring of Shaun Wilson, Vice President of UK Sales, in April 2024, to further support the development of Audioboom's UK business, Liv Suco joins the Company as Senior Account Director.

Liv Suco is a seasoned podcast sales executive with a remit to develop brand partnerships at major advertising agencies in the UK - she previously worked at Global Media and Entertainment as well as Sony Music Entertainment. Audioboom continues to invest in its sales operation to ensure it extracts maximum value for its creator partners and investors.

Stuart Last, CEO of Audioboom, commented: "The UK podcast industry is projected to experience substantial growth and we are committed  to strategically increasing our market share in the near future. No Such Thing As A Fish is a podcasting masterpiece, and the extension of our partnership sets the tone for our UK growth plans. I'm pleased to welcome HatTrick and Filthy @ Five to our network, and I'm confident that Liv will play a major role in our future UK success."

Anna Ptaszynski, No Such Thing As A Fish host, commented: "Researching and hosting No Such Thing As A Fish is probably one of the most fun jobs in the world, however without Audioboom, it wouldn't be a job, it'd be a very time-consuming hobby that would have left us all destitute by now. They're brilliant to work with, they keep roofs over our nerdy heads and they're a big part of the reason our weird facts have reached so many ears worldwide. Long may that continue."

Liv Suco, Senior Account Director at Audioboom, commented: "Podcasting has evolved into a must-have on any media plan, and Audioboom is perfectly positioned to ensure brands can harness the full potential of podcasting in the UK. I'm looking forward to developing bespoke, creative podcast campaigns that stand out and deliver lasting impact for my clients."

Enquiries

About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded 100 million times each month by 38 million unique listeners around the world. Audioboom is ranked as the fourth largest podcast publisher in the US by Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial, distribution, marketing and production services for a premium network of top tier podcasts. Key partners include the official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', 'True Crime Obsessed' (US), 'The Tim Dillon Show' (US), 'No Such Thing As A Fish' (UK) and 'The Cycling Podcast' (UK).

Audioboom operates internationally, with global partnerships across North America, Europe, Asia and Australia. The platform distributes content via Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts, iHeartRadio, Facebook and Twitter as well as a partner's own websites and mobile apps. 

For more information, visit audioboom.com.

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