Burberry Group Plc

("Burberry" or the "Company")

Burberry appoints Daniel Lee as new Chief Creative Officer

28 September 2022

Burberry today announces that Daniel Lee has been appointed Chief Creative Officer.

Daniel will join Burberry on Monday 3 October 2022. He will be based at Burberry's headquarters in London and report to Chief Executive Officer, Jonathan Akeroyd.

Born and raised in Bradford, England, Daniel is an award-winning designer and one of the most exciting British creative talents of his generation. From 2018 to 2021, Daniel served as Creative Director at Bottega Veneta, where he helped reinvigorate the Italian luxury brand. He was previously Director of ready-to-wear design at Celine, which he joined in 2012, and he has also worked at Maison Margiela, Balenciaga and Donna Karan.

In his new role, Daniel will oversee all Burberry collections. He will present his debut runway collection at London Fashion Week in February 2023.

Jonathan Akeroyd, CEO, commented: "I am delighted that Daniel is joining Burberry as our new Chief Creative Officer. Daniel is an exceptional talent with a unique understanding of today's luxury consumer and a strong record of commercial success, and his appointment reinforces the ambitions we have for Burberry. I am excited about working closely with him and I am confident he will have the impact we are aiming for in this next phase, supported by our talented and experienced teams."

Daniel Lee said: "I am honoured to join Burberry as Chief Creative Officer. Together with the team, we will write the exciting next chapter for this legendary British luxury brand, continuing its historic heritage and building on Riccardo's legacy. I am very excited to be returning to London, a city that champions pioneering creativity and that continues to inspire me."

This announcement contains information that qualified or may have qualified as inside information and is disclosed in accordance with the Market Abuse Regulation (EU) 596/2014 ("MAR"). For the purposes of MAR, this announcement is made by Gemma Parsons, Company Secretary.

Enquiries

About Daniel Lee

·    Daniel Lee was born on 22 January 1986 in Bradford, England.

·    He graduated from Central Saint Martins in 2010.

·    From 2018 to 2021, Daniel served as Creative Director at Bottega Veneta, where he helped reinvigorate the Italian luxury brand.

·    Daniel was previously Director of Ready-to-Wear design at Celine, which he joined in 2012, and he has also worked at Maison Margiela, Balenciaga and Donna Karan.

·    In 2019, Daniel was recognised at the British Fashion Awards, winning Brand of the Year, Designer of the Year, Accessories Designer of the Year and Womenswear Designer of the Year, the first time in the Award's history that a brand and designer have won all awards on the same night.

About Burberry

·    Founded in 1856, Burberry is a British luxury brand, headquartered in London

·    Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. Its ADR symbol is OTC:BURBY.

·    BURBERRY, the Equestrian Knight Device, the Burberry Check and the Thomas Burberry Monogram and Print are trademarks belonging to Burberry.