15 August 2025

Card Factory plc

(the "Group" or "cardfactory")

cardfactory completion of the acquisition of funkypigeon.com

cardfactory, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, today announces the completion of the acquisition of funkypigeon.com Limited ("Funky Pigeon") on 14 August 2025, on the terms announced on 29 July 2025.

Darcy Willson-Rymer, cardfactory Chief Executive Officer, commented:

"This acquisition represents a key milestone in delivering our strategic ambition to build a scaled and competitive digital presence in the celebration occasions market. We welcome our new Funky Pigeon colleagues into the Group and look forward to working together to accelerate our growth in the direct-to-recipient card and gifting segment, bringing together Funky Pigeon's high-quality technology platform and digital expertise with our strong store estate and broader celebrations offer".

Enquiries

Card Factory plc                                                                        via Teneo (below)

Darcy Willson-Rymer, Chief Executive Officer

Matthias Seeger, Chief Financial Officer

Teneo                                                                                          +44 (0) 207 353 4200

Jo Blackshaw / Anthony Di Natale                                               cardfactory@teneo.com