30 October 2025

Card Factory plc

Share repurchase programme

Card Factory plc (the "Company") the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it has commenced an irrevocable, non-discretionary programme to purchase shares on its own behalf, putting into treasury, to commence immediately.  The programme commences on 30 October 2025 and runs up to and including 31 January 2026.  As announced on 30 September 2025, the shares acquired are intended to be used to satisfy awards under the Company's employee share plans.

Any acquisitions will be effected within certain pre-set parameters, and in accordance with both the Company's general authority to repurchase shares and in compliance with Market Abuse Regulation 596/2014 (as it forms part of UK law by virtue of section 3 of the European Union (Withdrawal) Act 2018 (as amended)) and Chapter 9 of the Listing Rules. Card Factory plc confirms that it currently has no unpublished price sensitive information.

As at the date of this announcement, the Company's total issued share capital consisted of 351,595,922 Ordinary Shares, with one voting right per share. The Company holds no Ordinary Shares as treasury shares, therefore the total number of voting rights in the Company is 351,595,922.

Further enquiries:

Ciaran Stone
Company Secretary
Card Factory plc