19 February 2025

Cake Box Holdings plc

("Cake Box" or the "Company" or the "Group")

Appointment of Non-Executive Director

Cake Box Holdings plc, UK's largest retailer of fresh cream celebration cakes, is pleased to announce that Andrew Boteler will join its board of directors as a Non-Executive Director and as Chair of the Audit Committee with effect from 19 February 2025.

Andrew brings more than 30 years' experience in both executive and non-executive roles in the financial sector. Currently, Andrew is Non-Executive Director and Audit Committee Chair of AIM listed Octopus AIM VCT plc and Senior Independent Director, Chair of the Audit and Remuneration Committees for LungLifeAI Inc. Since 2021, Andrew has been on the Advisory Panel for CEN Group Holdings, a private company helping businesses on their Environmental, Social and Governance journey.

With a strong track record in the development, communication and execution of various business strategies, Andrew has a proven ability in delivering shareholder value. As Chief Financial Officer of Gooch & Housego PLC from 2009 to 2019, Andrew oversaw the rapid and profitable growth of the company over the ten-year period. From 2019 to 2023, Andrew acted as Finance Director on the Board of Riverford Organic Farmers, the largest organic fresh food company in the UK, in which he was responsible for the financial and legal affairs of the company.

Martin Blair, Non-Executive Chair of Cake Box, said: "We are delighted to welcome Andrew Boteler as a Non-Executive Director and head of our Audit Committee. His extensive experience and deep expertise in financial oversight will be invaluable as we continue to drive our sustainable growth. Andrew's commitment to excellence aligns perfectly with our values at Cake Box, and we look forward to his contributions in enhancing our operational integrity and transparency."

AIM Rule 17 Disclosures

Save for the information set out below, there are no further disclosures to be made in accordance with Rule 17, Schedule Two (g) of the AIM Rules for Companies in respect of the appointment to the Board of Andrew Norman Boteler, aged 58. Andrew does not hold an interest in the Company's share capital.

Current Directorships

Octopus AIM VCT plc

LungLifeAI Inc

Past Directorships (within 5 years)

Riverford Organic Farmers Ltd

For further information, please contact:

Cake Box Holdings plc                                                                                                   +44 (0) 20 4582 3500

Martin Blair, Chair

Sukh Chamdal, CEO

Michael Botha, CFO

Shore Capital (Broker and NOMAD)                                                                        +44 (0) 20 7408 4090

Stephane Auton

Patrick Castle

Rachel Goldstein

Fiona Conroy (Corporate Broking)

Gracechurch Group                                                                                                        +44 (0) 20 4582 3500

Harry Chathli                                                                                                      [email protected]

Alexis Gore