21 September 2023

Cellular Goods plc

("Cellular Goods" or "The Company")

Cellular Goods' Rejuvenating Face Serum named as a finalist for 'Best New Serum' in the 2023 Pure Beauty Awards

Cellular Goods (LSE: CBX), a UK based company pioneering the use of lab-based and biosynthetic production methods for wellness and sustainability solutions, has been named as a finalist in the 'Best New Serum' category for its Rejuvenating Face Serum, at the 2023 Pure Beauty Awards.

Cellular Goods best-selling Rejuvenating Face Serum is powered by the company's hero breakthrough anti-inflammatory, CBG. CBG has been shown to prevent inflammation in the skin, known to accelerate skin ageing, without the side effects associated with industry-standard ingredients retinol and vitamin C.

The Pure Beauty Awards are a prestigious annual event celebrating excellence and innovation in the beauty industry. They recognise outstanding beauty and skincare products that have made a significant impact on consumers' lives. The Pure Beauty Awards provide a valuable insight into the beauty industry's latest trends and innovations, offering a glimpse into the products that truly stand out in terms of quality, effectiveness, and appeal.

The 'Best New Serum' category is competitive, with top brands such as MAC, SkinChemists, StriVectin, The Ordinary, Tata Harper, Unapologetic Luxury and Yonka Paris all listed up against Cellular Goods. The winner will be announced at the Pure Beauty Awards event on 2 November 2023. To show your support, vote through the link here.

Darcy Taylor, Interim CEO at Cellular Goods, commented: "Cellular Goods is proud to be announced as a finalist in the 2023 Pure Beauty Awards. To be listed among such top brand names for the Best New Serum Award is great recognition of how far we have come with our 'Look Better' skincare range and our next-generation Rejuvenating Face Serum. Cellular Goods remains committed to developing science-backed, efficacy-led formulations for skincare and wellness products that help people look, feel and function better."

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About Cellular Goods PLC:

Cellular Goods is pioneering the use of lab-based and biosynthetic production methods for wellness and sustainability solutions. The Company launched with a focus on efficacy led and science-backed products utilising biosynthetics, and now employs its expertise across two verticals: premium next-generation cannabinoid skincare products, and carbon sequestration-as-a-service through its wholly owned business division, King Tide Carbon, which utilises biosynthetic algae and seaweed to provide scalable carbon removal.

The Company is incorporated in the UK and listed on the Main Market of the London Stock Exchange. For more information, visit www.cellular-goods.com.

About the Pure Beauty Awards:

The Pure Beauty Awards was launched in 2001 and has since grown to become a huge event in the cosmetic industry calendar. 2023 is set to be the biggest year for the awards yet, with 30 awards on offer, covering 10 categories across the beauty and personal care industry.

With previous winners including emerging and well-established brands alike, the awards are the most coveted and widely recognised out there. The expert judging team shortlists and celebrates the best the industry has to offer, from brands both big and indie.

Cast your vote here: https://bit.ly/3RshnLb

https://hpcimedia.com/pure-beauty-awards-uk/