18 October 2023

Cellular Goods PLC

('Cellular Goods' or 'the Company')

Cellular Goods launches as the first CBG-based skincare brand in Sephora UK's 'Pick and Mix' and 'Check Out' sampling promotion

Cellular Goods (LSE: CBX), a UK based company pioneering the use of lab-based and biosynthetic production methods for wellness and sustainability solutions, is pleased to announce that the Company's Rejuvenating Face Serum will be available as part of the Sephora sampling program from late October onwards.

Cellular Goods is the first CBG-based skincare brand to be offered as part of Sephora's 'Pick and Mix' and 'Check Out' complimentary beauty sample programs on Sephora UK, the multinational beauty and cosmetics retailer. This marks the first opportunity to leverage  Cellular Goods' retail strategy with Sephora, to drive customer growth by expanding its sales channels and increasing its collaboration with established online and high street outlets.

Sephora UK, via its online platform Sephora.co.uk, will be offering all skin care customers the option at check-out to select a sample of Cellular Goods' Rejuvenating Face Serum, as part of its Promotions Campaign running from October onwards. Designed to visibly reverse signs of skin ageing, Cellular Goods' Rejuvenating Face Serum is as effective as retinol without the associated irriation and dryness.

The Company's entire CBG-based product range and gift sets are also available for purchase from Sephora.co.uk during seasonal periods.

Darcy Taylor, interim CEO of Cellular Goods, commented: "I'm thrilled that our products will be a part of Sephora UK's Fall Promotions Campaign this year. Participation in their promotions are a great way for our brand and products to gain more visibility and traction with new and existing customers. Being included across all the promotional materials for Sephora UK's Fall campaign will be a strong catalyst for sales and revenue growth. Our participation in Sephora's sampling program is part of our continued customer acquisition strategy, to increase awareness of our products and grow existing sales channels."

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About Cellular Goods PLC:

Cellular Goods is pioneering the use of lab-based and biosynthetic production methods for wellness and sustainability solutions. The Company launched with a focus on efficacy led and science-backed products utilising biosynthetics, and now employs its expertise across two verticals: premium next-generation cannabinoid skincare products, and carbon sequestration-as-a-service through its wholly owned business division, King Tide Carbon, which utilises biosynthetic algae and seaweed to provide scalable carbon removal.

The Company is incorporated in the UK and listed on the Main Market of the London Stock Exchange. For more information, visit www.cellular-goods.com.