8 November 2023

Cellular Goods PLC

('Cellular Goods' or 'the Company')

Cellular Goods Rejuvenating Face Serum to be featured in Jamie Greenberg's Swag Bag

Cellular Goods (LSE: CBX), a UK based company pioneering the use of lab-based and biosynthetic production methods for wellness and sustainability solutions, is excited to announce that the Company's Rejuvenating Face Serum will included as part of Jamie Greenberg's highly anticipated 'Swag Bag' event in November 2023.

Launched in March 2019, Jamie Greenberg's monthly 'Swag Bag' consists of at least five of her most-rated beauty, skincare, makeup, hair care and body products which she sends to her network of VIPs, makeup artists, and followers in the USA each month. Jamie Greenberg's November Swag Bag will include Cellular Goods' Rejuvenating Face Serum. Designed to visibly reverse signs of skin ageing, as effective as retinol without the associated irritation and dryness.

Inclusion in the 'Swag Bag' provides a great opportunity for Cellular Goods to strengthen its brand affinity in the USA. As well as being included in the 'Swag Bag', the Company's Rejuvenating Face Serum will also be featured on Jamie Greenberg's Instagram stories and on her Tik Tok channel, enhancing the Brand's exposure with her followers and expanding brand awareness.

Darcy Taylor, interim CEO of Cellular Goods, commented: "It's a great opportunity for our Rejuvenating Face Serum to have been selected by Jamie Greenberg as one of her most-rated products in the November Swag Bag. She is a well-respected makeup artist in the US with celebrity clients such as Margot Robbie, Taylor Swift, and Kaley Cuoco and has previously collaborated with brands such as Burt's Bees, Glossier, Sisley, Makeup Forever, and Ren Skincare. Jamie's promotion of our next-generation skincare products helps to increase awareness of Cellular Goods' products and gain traction with new potential customers, increasing sales and revenue growth."

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About Cellular Goods PLC:

Cellular Goods is pioneering the use of lab-based and biosynthetic production methods for wellness and sustainability solutions. The Company launched with a focus on efficacy led and science-backed products utilising biosynthetics, and now employs its expertise across two verticals: premium next-generation cannabinoid skincare products, and carbon sequestration-as-a-service through its wholly owned business division, King Tide Carbon, which utilises biosynthetic algae and seaweed to provide scalable carbon removal.

The Company is incorporated in the UK and listed on the Main Market of the London Stock Exchange. For more information, visit www.cellular-goods.com.