The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014, as retained as part of the law of England and Wales. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.

15 November 2023

Cellular Goods plc

("Cellular Goods" or "The Company")

Cellular Goods to launch its products on the Chill.com marketplace in the UK and USA

Cellular Goods (LSE: CBX), a UK based company pioneering the use of lab-based and biosynthetic production methods for wellness and sustainability solutions, is pleased to announce its partnership with Chill Brands Group PLC and the forthcoming launch of its 'Look Better' skincare range on the online platform, Chill.com, to expand UK and US awareness and distribution of its premium next-generation wellness products.

Chill Brands Group PLC's online platform, Chill.com, is an online shop for wellness and relaxation products, providing an authentic selection of hemp, nootropics and other functional ingredients to help its customers feel more relaxed and refreshed. Designed to provide an effective route to market for its selected products, Chill.com is focused on the UK and US markets.

The full Cellular Goods 'Look Better' skincare range will be listed for purchase on Chill.com including the best-selling Rejuvenating Face Serum, Rejuvenating Night Cream and Nourishing Face Oil which are all powered by the company's breakthrough anti-inflammatory, CBG. CBG has been shown to prevent inflammation in the skin, known to accelerate skin ageing, without the side effects associated with industry-standard ingredients retinol and vitamin C.

Cellular Goods' products will be available on the Chill.com ecommerce website in advance of the busy holiday shopping period.

Darcy Taylor, Interim CEO at Cellular Goods, commented: "Cellular Goods is continuing to improve market awareness and distribution of the 'Look Better' skincare range in our latest partnership with Chill Brands Group PLC. As the anchor skincare tenant with the online shop for wellness and relaxation products, our listing on Chill.com will help build on Cellular Goods' profile and sales in the UK and US and broaden our accessibility to customers. This partnership marks another milestone in our strategy to build momentum and activate efficient distribution of the 'Look Better' high-end skincare range, delivering revenue growth and long-term shareholder value."

Callum Sommerton, CEO of Chill Brands Group PLC said: "We are very pleased to welcome Cellular Goods to Chill.com and look forward to introducing their innovative CBG product range to our US and UK audiences. The continuously expanding range of natural wellness products available on our platform is intended to improve how people look, feel, think and rest - so I am confident that these new additions from Cellular Goods will be a great fit."

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About Cellular Goods PLC:

Cellular Goods is pioneering the use of lab-based and biosynthetic production methods for wellness and sustainability solutions. The Company launched with a focus on efficacy led and science-backed products utilising biosynthetics, and now employs its expertise across two verticals: premium next-generation cannabinoid skincare products, and carbon sequestration-as-a-service through its wholly owned business division, King Tide Carbon, which utilises biosynthetic algae and seaweed to provide scalable carbon removal. The Company is incorporated in the UK and listed on the Main Market of the London Stock Exchange. For more information, visit www.cellular-goods.com.

About Chill.com

Chill.com is an online marketplace focused on the growing health and wellness space. The site, which is owned and operated by Chill Brands Group PLC, markets highly differentiated, quality products made from natural ingredients to an engaged consumer base in the US and UK. From supplements and skincare essentials to nootropics and alcohol alternatives, the site provides a new sales channel and distribution outlet to some of the world's most exciting emerging brands.

For more information visit www.chill.com.